2014 Mobile Marketing Exchange, Ponte Vedra Beach, FL

2014 Mobile Marketing Exchange, Ponte Vedra Beach, FL

Executing Mobile Marketing Strategy on a Global Scale

2014 Speakers

The program for Mobile Marketing Exchange is currently in production. The Mobile Marketing Exchange Speaker Faculty is expected to be an exclusive community comprised of senior executives and visionary leaders. It provides an opportunity for you to enhance the power and reach of your professional relationships by having a seat at the table with some of the most respected leaders in the industry.


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Greg Stuart
Global CEO
Mobile Marketing Association

Greg Stuart is the global CEO of the Mobile Marketing Association overseeing all aspects of the organizations’ operations and growth. He has transformed the association, attracting business leaders across the mobile ecosystem to advance the mobile marketing movement and bring marketers and consumers closer with mobile at the helm. Previously, Greg was the CEO of the Interactive Advertising Bureau (IAB) the trade group for interactive advertising and marketing. He focused his efforts on exponentially growing the IAB’s revenue, as well as leading the industry from $6 billion to $17 billion in ad spending. While leading the charge, Greg attracted IAB members from Google to CNET in addition to 400 others.
As an acclaimed author and spokesperson, Greg penned “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” which was recognized by AdAge as the “Number one of ten books you should have read”. He is also an awarded executive including the honor “10 Who Made Their Mark” by AdAge in 2006.


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Hannah Kranich
Head of Mobile Marketing
Bloomberg LP

Hannah Kranich leads Bloomberg’s Mobile marketing programs and is responsible for all aspects of brand positioning, consumer marketing and strategic partnerships that drive customer acquisition and engagement across all of Bloomberg apps – including Bloomberg, BloombergTV+, BloombergRadio+ and Bloomberg Businessweek+ – as well as mobile web properties. She has 15 years of senior marketing experience, most recently with the largest video chat community. Hannah holds a Bachelor of Arts from Cornell University and lives in New York City.


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Anthony Toguchi
Manager / Global Mobile Lead
Wyeth Nutrition(A Nestlé Company)

Anthony is the Manager, Global Brand Activation and Global Lead for mobile marketing with Wyeth Nutrition, which is a part of Nestlé S.A. In Pfizer Nutrition / Wyeth Nutrition, Anthony pioneered the use of interactive marketing materials on the iPad by the global field force organization to healthcare professionals – one of the first global rollouts of its kind in the Pharmaceutical and Nutrition industries. Currently, Anthony is overseeing mobile web optimization and consumer app projects worldwide.
Anthony Toguchi has more than 13 years of successful diverse management experience spanning the technology, healthcare, and sports industries. Early in his career, Anthony was the founder of Tsource, Inc., an Internet medical transcription start-up company which catered to award-winning and well-respected doctors throughout the US. At Ricoh, Anthony led new product launches including mobile business solutions and integration to app enabled devices. He has global expertise in developing native app and mobile web solutions for Smartphones and Tablets. In his career, Anthony launched mobile solutions in over 30 countries, including established and emerging markets.


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Karrie Sullivan
Director of Digital Marketing and
eCommerce Tribune Publishing

Karrie Sullivan is a 20 year marketer and strategist who believes that “success” in the future will be defined by an organization’s ability to use data and technology to engage consumers and create competitive advantage. Marketers must retool to be “big data” and tech savvy in order to drive strategy, ROI, and innovation. Karrie is the director of Digital Marketing and eCommerce for the Chicago tribune and has helped the company think differently to transform the marketing organization into high performance digital revenue center.


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Melissa Parrish
Principal Analyst & Research Director
Forrester Research

Melissa is a research director and principal analyst serving Marketing Leadership Professionals. As Forrester’s leading authority on mobile marketing, she has defined the stages of mobile marketing evolution, the best objectives for mobile marketing, and the always addressable customer to help brands develop their mobile marketing practice and successfully engage their increasingly mobile customers. Melissa also brings to her mobile research deep expertise and experience in social media, which gives her a powerful understanding of how these complementary technologies can be used in combination to effectively bring marketers and customers ever closer together.

Melissa has been quoted frequently in publications such as The New York Times, The Wall Street Journal, The Washington Post, and Fortune magazine. She has spoken at the Churchill Club, OMMA Global, SXSW, and Social Media Week on mobile marketing and social media.


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Edward Martin
Director, Mobile Marketing
The Hershey Company

Chair of Mobile Council for the Association of National Advertisers (former Research and Measurement Chair)

Ed also provides strategic direction as an Advisory Board member to the Global Management Challenge which is focused on market based simulation technologies which drive largest positive impact for business and the community. Core strategic partners are Fortune Magazine, NYSE and UN Global Compact.

Mr. Martin has held key positions in top Fortune 500 organizations including The Kellogg Company helping to lead new products innovation, Coca-Cola running insights for all youth brands, Citigroup heading the Customer Satisfaction and Loyalty Research Process connecting all consumer metrics to in-market financial results and Ford Motor Company as Director of Global Consumer Insights.

Ed has served as Executive in Residence at Georgetown University, and has been an advisor to the Millennium Project and the Ambassador of Uganda and on many advisory boards/advisory roles over the years including; Health Store Foundation, Malaria Foundation, Health People in the South Bronx, Harvard AIDS Prevention Project, Look To The Stars (www.looktothestars.org), Chamber of Commerce BCLC, Co-chair of the Parade All American Volunteering Initiative at the White House.

He was also an Advisor to the State Department and USAID on the Global Diaspora Initiative and on the Executive Board of the Congressional Coalition For Adoption Institute (ccainstitute.org) working with members of the Congress and Senate to shape policy to best fulfill the needs of children around the world for “forever families”.

Martin holds a BA in Psychology from University of Michigan Dearborn and MBA in Marketing from Wayne State University.

He lives with his wonderful wife and daughter in the heart of Amish Country, Lancaster PA.


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Victor Bayata
Head of Mobile Solutions IKEA

Victor Bayata is Head of Mobile Solutions at IKEA. In his role, Victor leads the business development and digital strategy at IKEA. He initiates pre-studies and projects that ensures that IKEA is the first natural choice to consumers for home furnishing advice and products on the web and mobile space. Most recently, Victor is leading the digital transformation project which capitalizes on mobile technology and evolving customer behavior and focuses on the mobile experience. Mobile is one of the key enablers for the future of IKEA in the multichannel/omni-channel.

Prior to joining IKEA, Victor held leadership roles at SONY, London Consulting Group and Tecnológico de Monterrey with focus on Business Development, Content Management, Digital Media and Online Commerce.


2014 Mobile Marketing Exchange, Ponte Vedra Beach, FL

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