Head of Institutional Digital
Driving DX Transformation for Today’s B2B Customer
11:30 AM – 12:05 PM Central Time
Vanguard, a leader in institutional investing, found itself facing increasing advancement by competitors. The organization’s historically ‘low cost’ value proposition was no longer a sustainable competitive advantage. Vanguard needed to stand out from other competitors by delivering a new, reimagined site experience that improved and reinforced brand perception as a forward-thinking leader while also driving demand generation activities. Learn how Vanguard, together with agency partner, Merkle B2B, is developing new, modern, game-changing B2B experiences by leveraging digital strategy, personalization, and design.
Session takeaways to include:
- Learn how Vanguard IIG is looking to further differentiate itself post pandemic through digital experiences
- How Vanguard is building internal advocacy for a reimagined digital ecosystem
- Steps to take when looking to create a more relevant, personalized and anticipatory web experience