Driving DX Transformation for Today’s B2B Customer

Anthony Toguchi
Anthony Toguchi
Head of Institutional Digital
Marketing, Vanguard

Driving DX Transformation for Today’s B2B Customer

See the Customer experience track

Ignite USA Agenda at a glance

11:30 AM – 12:05 PM Central Time


Vanguard, a leader in institutional investing, found itself facing increasing advancement by competitors. The organization’s historically ‘low cost’ value proposition was no longer a sustainable competitive advantage. Vanguard needed to stand out from other competitors by delivering a new, reimagined site experience that improved and reinforced brand perception as a forward-thinking leader while also driving demand generation activities. Learn how Vanguard, together with agency partner, Merkle B2B, is developing new, modern, game-changing B2B experiences by leveraging digital strategy, personalization, and design.

Session takeaways to include:

  • Learn how Vanguard IIG is looking to further differentiate itself post pandemic through digital experiences
  • How Vanguard is building internal advocacy for a reimagined digital ecosystem
  • Steps to take when looking to create a more relevant, personalized and anticipatory web experience