Mobile Media Summit 2013, New York, NY
The Advertiser Perspective: How to Extend Beyond TV to Mobile
VP Digital Director, MediaVest Multicultural
Guillermo Abud is a new-media expert with more than 18 years of digital experience in the U.S. multicultural and Latin America markets. With a solid industry-wide background in digital strategy, planning and buying, mobile, social, search and content marketing, he has driven digital media businesses for Fortune 500 companies such as Walmart, Kraft, Mondelez, P&G, Coca-Cola, Post, Kellogg’s, Samsung, Telefonica Movistar, Comcast, Honda, GM, Banamex/Citi Bank & Mastercard.
In February 2011, Abud transferred from Starcom Mediavest Mexico to Mediavest/MV42 in New York city. Previously, he spent four years as digital senior director for Starcom Mediavest Mexico and Latin America. Back in 1995, he founded an ISP in Mexico where he launched IFX Networks (consumer and corporate internet access), and Tutopia.com (the first free ISP and Entertainment Portal in Latin America). In 2003, he moved to Cyclelogic Mobile Solutions, a leader in mobile phone content and marketing solutions for the Latin and U.S. Hispanic markets. He later joined TV Azteca, where he led the interactive sales marketing and advertising strategies between TV, internet, and mobile for Mexico and the U.S. Hispanic market.
VP, Director of Mobile Marketing, Mobext
Sarah Amitay is the Vice President, Director of Mobile Marketing for Mobext, the mobile marketing division of Havas Media. Sarah works with Fortune 500 clients across the Automotive, Retail, QSR, and Travel industries developing and deploying mobile marketing campaigns. She has been with the company since April 2010. Prior to joining the Mobext team, Sarah has worked as a senior digital account strategist for a number of agencies in the Boston area over the last 10 years including Digitas, Arnold Worldwide, and Hill Holliday. In these roles she was responsible for establishing digital strategy and managing the go to market process for her clients, including General Motors, OnStar, RadioShack, Babies R Us, and Liberty Mutual Insurance.
In 2005, Sarah joined MobileLime, one of the first U.S. based companies focused on mobile payment and loyalty solutions. As Director of Marketing Operations, she led the client services team as well as helped to formulate key product lifecycle strategy. Sarah received an MBA from the F.W.Olin School of Business at Babson College and a B.S. in Psychology from the University of Massachusetts at Amherst.
VP, Global Brand Marketing,
At Activision, Jonathan leads all Social and Digital Marketing across the company’s many brands. In 2011, Anastas helped Call of Duty, Modern Warfare 3 (MW3) reach one billion dollars in sales over only 16 days, making it the world’s largest entertainment property for the third year running. In addition, MW3 was the 8th largest meme on Facebook for the year, and was the only product or brand represented on the Top 10 list. Call of Duty: Black Ops is also the #1 Gaming community on Facebook by size. Jonathan also contributed to Skylander’s debut as the number 1 kids property of 2011 and the top selling game in 2012, selling 45 million toys to date. Prior, Jonathan ran Call of Duty’s Digital business, selling a world record 23 million map packs and generating $400 million dollars . Anastas was initially hired to run all marketing for Activision’s Guitar Hero brand. Call of Duty and Guitar Hero represent the #1 and #2 all time best selling video game franchises.
Before joining Activision, Jonathan most recently served as Vice President, Head of Global Marketing for Atari, the legendary video game publisher. At Atari, Jonathan drove the shift to Digital marketing and distribution channels as the company’s primary selling tools. he also led the evolution from the traditional category practices of launch and awareness-based advertising to customer acquisition-based marketing, retention and CRM.
Anastas spent 18 years in the advertising business, most recently as President of Tribal DDB’s Redurban division, an Omnicom-owned digital agency where he oversaw US launch offices in New York and Dallas. Before joining Tribal DDB, Jonathan held a number of management and account service roles at agencies including Mullen, Saatchi & Saatchi (co-founding and leading their West Coast Digital team) and early Omnicom digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director. His clients included categories as varied as automotive (Toyota, Bentley & Rolls-Royce, Mitsubishi), QSR (Arby’s), technology (Oracle, Network Associates, Time Warner Cable, AT&T) and e-commerce.
Anastas is recognized as an early advocate of Digital marketing, Social and true idea-based creative integration across many mediums; he speaks regularly at conferences and thought leadership events.
Chief Digital & Operating Officer, PHD
Craig is Chief Digital and Operating officer at PHD US – which means he’s responsible for ensuring the agency and its clients are as connected as the consumers they’re looking to influence. This broad remit includes oversight of the connected platforms group (which includes mobile, social, search and gaming) as well as digital, research and analytics, HR, finance and the office’s sanitational engineering department.
Craig has been in the Omnicom Media Group family for nearly 10 years, prior to PHD, he was most recently Chief of Acquisitions, North America, leading strategic and corporate development for Omnicom Media Group, with a particular focus on emerging areas of digital channels including search marketing, mobile, social media and content development. In addition, Craig was the long time overall owner of the client relationship for the McDonald’s US business at OMD.
Before taking on the Acquisitions role, Craig served as Midwest Regional Director at OMD and was responsible for the strategic direction and regional oversight of OMD’s Chicago operations.
Prior to OMD, Craig held positions within interactive marketing since its inception in the mid 1990’s, playing key Account, Media and Strategy roles at Modem Media, Digitas, and Arc Worldwide leading digital marketing strategy and program development for such clients as Intel, Michelin, HP, the U.S. Army and Allstate. Craig also spent two (very long) years on the client side working inside Washington Mutual’s ecommerce group as a product manager, leading development of applications to acquire and securitize mortgage backed loans (but was not responsible for underwriting).
Craig is a graduate of the University of Vermont, recently relocated to the NY area and is thoroughly enjoying eating his way through his new neighborhood in Brooklyn with his wife Nikki and sons Jake and Sam.
Eric is the Chief Marketing Officer of RadiumOne, leading brand development, marketing activities and partnerships with the advertising and brand management industries.
Eric’s career has spanned both agency leadership and entrepreneurial experiences, all focused on new media and brand management. Prior to joining RadiumOne, Eric was the President and Chief Strategy Officer of IPG’s Initiative Media.
Previously, Bader was President of BrandInHand, a leading mobile marketing company that he co-founded in 2007. He was also formerly Managing Director of Digital, at MediaVest Worldwide.
Before his tenure at MediaVest he was the head of online enterprises at CSTV Networks (now CBS College Sports) and prior to that, Eric served for seven years as head of interactive marketing at Ogilvy.
I’ve been working in integrated marketing as a digital specialist for over 15 years and started in a digital agency, Modem Media, in 1995 as an MBA intern. Later I was with Organic for 5 years. Recruited to be part of the leadership team that opened the NY office, I built the Strategy team and was responsible for a partnership with Cambridge Technology Partners. It was the first wave of eCommerce and we built online businesses for Barnes & Noble, Avis and Gateway Computers. In 1999 I opened Organic’s London office having won HP and boo.com, and took this office from 2 of us to over 100 people in two years working on clients like Thistle Hotels, United Health Group and British Telecom. I was on the global management team when Organic went public on the NASDAQ in 2001, and was later taken private by Omnicom in 2002. From 2003 to 2008 I worked in direct marketing for Proximity and OgilvyOne London in both digital strategy and client services roles working on clients like Royal Mail, Unilever and British Petroleum.
In 2007 OgilvyOne was named Direct Agency of the Year in part due to the digital capabilities we built in the team. In 2008 I returned to leading a purely digital team by building iris Digital from 20 to 60 fulltime team members. We delivered a range of work from integrated campaigns with iris for Sony Ericsson and Coca-cola, to technical applications for digital clients at Hertz and VW. In 2010 I moved back to NY and joined JWT in order to work with big brands and address the strategic issues they face as they take advantage of digital opportunities. As we look at how the agency manages these issues globally, I’ve taken on the global role of leading dotJWT which works on how we form teams between our agencies and our digital subsidiaries, and how we manages partnerships within WPP and outside. A regular industry speaker, I’ve been a cyber jury member at Cannes and worked with the DMA and IPA on councils at different times.
Bary, originally from Venezuela and currently living in Miami, FL, has been at the forefront of the digital advertising revolution since 1998 when he was tapped to develop the business for LatinMedios, the first and oldest independent digital advertising agency in LATAM. Since then, Bary has been “evangelizing” the market, teaching companies and advertisers about how to properly and effectively reach their audiences via the digital channels, and after more than 15 years in the business, Bary leads a team of 70+ employees and operations in Argentina, Colombia, Mexico, El Salvador, Venezuela and the US.
Mr. Bary has had the privilege of working on the digital strategies of clients such as: American Airlines, Motorola, Discovery Networks, Heineken, Kraft, Master Card and others across the region, both in LATAM and the US Hispanic markets.
Mr. Bary has been recognized with many awards in the past, including two short-list nominations to the Lion Awards in Cannes (online advertising category), an Honorary Mention by UNICEF (contributions to spread the word via the digital channels), a National Leadership Award by the National Congressional Committee naming Bary “Honorary Chairman of the Business Advisory Council on behalf of the State of Florida”, 2009 worldwide “Agency Innovator of the Year” by the Internationalist Magazine, 2009 “Top Pan-Regional Advertising and Media Professional of the Year” by Revista Portada and in 2010 and then again in 2011, INC. magazine ranked LatinMedios as one of the fastest growing companies among all private companies in the United States and #80 within the Advertising & Marketing industry across the United States of America.
Mr. Bary is also a recognized worldwide speaker, having participated in many digital advertising events around the world and he currently sits on the board and serves as an advisor for several digital advertising and media companies with special interests and focus on the mobile advertising industry in LATAM and the US Hispanic markets.
Joel and wife Viviana are the proud parents of Alan, Jessica and Stephanie.
Peter J. Bassett
Peter leads the company’s advertising sales group and serves on the executive management team. Prior to joining AdMobius, Peter headed Sales and Ad Operations in North America for InMobi, the world’s second largest mobile ad network. He cut his teeth in mobile advertising as the first head of revenue at Millennial Media, a successful IPO company and early mover in Mobile Advertising. Between those two mobile leadership positions, Peter was COO at Sportgenic, the second largest digital sports network which was acquired by Glam Media. In his media career past, Peter served as Senior Vice President of Advertising Sales and Recruiting Solutions at Community Connect Inc. for six years managing revenue for the leading online niche social networking sites: Blackplanet.com, MiGente.com, Asianave.com, Glee.com and Faithbase.com. Peter developed his business management, sales and marketing careers in the U.S. and overseas through various positions with multinational companies and small technology start-ups. Peter has held divisional and regional sales and marketing positions in technology for more than 30 years, with companies such as Citibank, N.A., Diebold, Inc. and Korn Ferry International.
Sr. Digital Strategist, Leo Burnett
As Senior Digital Strategist, Ian is one of Leo Burnett’s in-house mobile marketing subject matter experts. Ian has been instrumental in advancing mobile marketing initiatives for clients like MillerCoors, Cocacola, Allstate, Norton, Comcast, and a host of others. Before joining Burnett Ian was a founding member of the team at DigitalAdAgency.com where he worked on projects for Pearson Publishing, Nescafe, and launched Yahoo South America’s first-ever mobile app. His first foray into mobile was the proximity marketing company BluPoint Mobile, which he started while still attending DePaul University. Today, Ian regularly guest lectures at universities on topics like mobile marketing and new and emerging technology in advertising. He has a passion for teaching, and a desire to help the next generation of marketers enter the workplace with a firm understanding of how to apply innovative digital thinking to client’s business objectives. When he’s not talking about mobile, Ian can be found in his “lab” tinkering with new technologies or in one of Chicago’s various coffee houses in search of the perfect cup of coffee.
VP Global Media and
Consumer Engagement, Mondelez (Kraft)
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Since joining Mondelēz International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He has also played an integral role within the teams behind OREO Daily Twist and the OREO Super Bowl commercial and real-time activations. Bough has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 “40 under 40”, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement.
Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.
Previous to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.
Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer’s Choice for MrPicassoHead.com. Bough also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.
Vice President &
Senior Business Leader Mastercard
A digital agency veteran, Adam Broitman is tasked with overseeing social, mobile, local and other digital marketing channels around the world for MasterCard. Prior to joining the company, he served as chief creative strategist at Something Massive, a boutique digital agency specializing in content, community and loyalty. Broitman was also the co-founder of Circ.us, a hybrid tech-creative firm, where he devised creative solutions for clients such as Cisco Systems, Red Bull, American Express, A&E, Ben & Jerry’s and Carl’s Jr. During his tenure there, Broitman co-founded social TV startup TV Dinner. Prior to that, he served as the director of strategy at crayon and the director of emerging and creative strategy at Morpheus Media. Broitman began his digital marketing career at Digitas working on the American Express team.
Thomas A. Burkhardt
VP Global Marketing Calvin Klein, Coty Prestige
Coty Prestige’s Thomas Burkhardt is the company’s brand leader overseeing one of the world’s biggest global prestige fragrance houses, Calvin Klein.
Born and raised in Germany, Thomas graduated from the University of Cologne with an MBA, majoring in product management, purchasing and organizational theory.
Prior to joining Coty in 2010, Thomas spent 13 years with Procter & Gamble. Working on brands like Pantene Pro-V, Herbal Essences and Vidal Sassoon, he successively gained increased international responsibility with regional and global roles. Recruited in Germany, he relocated to the U.K. and later to Geneva, Switzerland. There, he eventually oversaw the global HUGO BOSS fragrance and male skin-care franchise.
Thomas lives with his wife Faye, a British born contemporary art dealer, and his 3-year old son in Palisades in the Hudson Valley, north of New York City.
SVP, Sales, Jumptap
Adam Chandler is Senior Vice President of Sales at Jumptap. Chandler is a media sales and management veteran and has spent the last 14 years working in digital advertising. Most recently, Chandler worked at Thrillist as CRO & President of Sales to help them launch all aspects of the Thrillist Media Group. Prior to Thrillist, he built the sales team at Martini Media as their Chief Revenue Officer. Previously Chandler spent eight years at Yahoo! across a number of sales management roles. He lead sales for Yahoo’s US Hispanic advertising division while overseeing the joint venture with NBC/Telemundo. In his last position he served as the company’s Executive Director of US sales for Yahoo’s display partnerships, managing a national team that monetized Yahoo’s off-network display assets. Chandler is active in the advertising community and has taught digital media courses for the New School University and the Advertising Club of New York. He is also a writer on behalf of the digital media biz featured on the American Express OPEN Forum, AdExchanger, MediaBizBloggers, MediaPost, and of course his Twitter account.
SVP & North American Mobile Practice Lead,
As SVP and North American Mobile Practice Lead, Chia works across the DigitasLBi network of clients including Sprint, American Express, Delta Air Lines, General Motors, P&G, Whirlpool, and Taco Bell. He also works alongside other members of the Digitas leadership team to ensure mobile is at the forefront of the Digitas offering and value proposition.
Chia has over 15 years experience working with clients to achieve business results and build customer relationships through the digital channels. Clients Chia has served include: AT&T, Visa International, Coors Brewing Company, Delta Air Lines, MINI USA and Unilever. Chia holds a B.A. in History and Science from Harvard University.
Director of Strategy, M&C Saatchi Mobile
Gabriel Cheng is the Director of Strategy at M&C Saatchi Mobile and advises brands with strategy-led mobile solutions that effectively reach today’s mobile-first consumer. With ad tech and digital media experience at his core, he has led multiple winning pitches, evangelizes the confluence of social, local and mobile, and empowers brands with the business intelligence needed to harness the value of mobility. In addition, he leads the global media team based out of New York City with the reputation as the industry leader in performance-based mobile advertising. M&C Saatchi Mobile’s media, strategy, and creative experience is unrivaled as proven by their client’s collaborative partnership, growth and success in the constantly evolving mobile landscape.
Founder & CEO, Alphonso Inc.
Ashish is the founder and CEO of Alphonso Inc. Alphonso makes TV ads interactive across all devices and provides a new way for brands to engage with the consumer and app developers to monetize their apps.
Ashish is a serial entrepreneur and previously built a mobile analytics and mobile application search company. He also ran a mobile marketing business servicing some of the largest US brands. Previously, Ashish built the innovative backup and sync service SugarSync.
Ashish saw the promise of mobile early and has been a contributor to the mobile ecosystem since early 2006. Ashish believes what we have collectively accomplished is just the tip of the proverbial iceberg and looks forward to pushing the boundaries in the years to come.
Ashish is an advisor to many early stage ventures based in Silicon Valley, Singapore and India. He holds an MBA from Wharton and MS from IIT Bombay.
Chief Media Officer, UM
In his current role as Chief Media Officer, David leads UM’s North America Integrated Investment team across all buying functions. He also continues to lead our global digital community, driving thought leadership and innovation across the UM universe.
David started at UM by launching the digital practice in 2001 as Interactive Media Director, joining UM from Zentropy Partners, a standalone digital marketing consultancy in the IPG family. In 2002, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the New York, Los Angeles and San Francisco offices. In March 2006, he was named US Director of Digital Communications and in April 2011 he was named Global Digital Officer. David was appointed as Chief Media Officer in March 2012.
Under David’s leadership, UM was recognized as one of MediaPost’s Agency of the Year winners for Best Media Planning & Buying. David was also named an “Online All-Star” by Media Magazine. He provides leadership across UM’s roster of clients spanning Automotive, Entertainment, CPG, Retail, Finance, Spirits and Finance categories.
David was elected as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee in April 2009 and held the position for four years. He has been named a “Media All-Star” by Adweek and was named one of the “Adweek 50” in 2012. He serves on the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).
David often speaks at seminars and lectures and is frequently quoted in the trade press, as well as The Wall Street Journal and The New York Times.
VP National Sales, Mojiva
Carrie Coffee is currently the VP National Sales at Mojiva where she and her team partner with marketers and their agencies to create mobile advertising programs that scale to audiences across the Mojiva network.
Carrie has been a part of the mobile advertising community since 2006 and has worked with advertisers to realize their potential with mobile search, SMS, mobile display, mobile rich media and video technologies. She has worked with brands such as Toyota, NBC Universal, Sony Pictures, Microsoft, HP, P&G, Levi’s and more to introduce and enhance their mobile marketing experiences for consumers.
Carrie was recognized in 2010 as one of Mobile Marketers ‘2011 Mobile Women to Watch’. Prior to her tenure at Mojiva, Carrie was a Mobile Specialist at Microsoft Advertising in LA where she successfully launched the first branded mobile application for Microsoft Windows Phone with Saatchi Saatchi LA and Toyota. In addition to her contributions to the mobile community with Microsoft, she worked for 4INFO in San Mateo, CA and Medio in Seattle, WA.
She began her career in advertising and her passion for the digital media space with HL2 and Real Networks in Seattle, WA. Carrie has a BA in Communications from the University of Washington in Seattle and now resides in New York.
COO, Universal McCann
Recognized for his track record of innovation, Gregg Colvin has dedicated his career to developing strategies and executing solutions at the intersection of content and technology.
Currently, Gregg serves as Chief Operating Office for UM in North America. With his commitment to creating ground-breaking campaigns and pioneering ideas , Gregg is working to ensure that UM stands at the forefront of the agency evolution. During his tenure at UM, Mr. Colvin also served as the senior vice president and digital lead for UM in Los Angeles. In this role, he was responsible for creating dynamic digital plans and leading the numerous UM teams that support, among other companies, every Sony division.
Prior to joining UM, Gregg served as the head of business development and business operations for Fox Digital Media (FDM). His work at FDM focused on the distribution of broadband video, multi-platform monetization and the creation of strategic partnerships for a network of more than twenty five sites including AmericanIdol.com and FOX.com.
Before that, Gregg served as vice president of business development for entertainment at Fox Interactive Media (FIM). There he was responsible for business development and entertainment related initiatives for properties as diverse as MySpace, IGN and Rotten Tomatoes.
Mr. Colvin earned his J.D. from the UCLA School of Law and is also a graduate of the UCLA School of Film and Television.
Regional Mobile Practice Leader, Razorfish
Tom leads Razorfish’s Mobile Practice out of NY and is responsible for growing the mobile business locally. He also spearheads initiatives on the national level by leading a cross discipline team that aligns media, technology and creative capabilities.
A former management consultant, Tom combines a deep understanding of client industry and business models to expose opportunities that leverage the unique capabilities of mobile media, data and technologies.
He knows the advertising and digital marketing industry well. Over the past 15+ years Tom has held roles within traditional agencies and client organizations in the US and UK prior to joining Razorfish in 2011. He holds an MBA in Finance from the London Business School.
Tom is based in New York, and can be found @tecramer.
Since starting his career Greg has been at the forefront of online and mobile. Greg worked with UK interactive agency pioneers Hyperlink and AKQA, before joining Flytxt, the world’s first mobile-focused agency in 2001. In 2003 he relocated to the Seattle to bring Flytxt to US market, and work with AT&T on the American Idol sponsorship. Gaining retained clients such as AT&T, Target, and HP, Flytxt secured it’s position in the market and was acquired by Buongiorno in 2007. In 2011 Greg relocated to Los Angeles to head up Joule’s West Coast operations and work with Paramount Pictures on their mobile activity. In July 2013 Greg became Co-President of Joule’s US operations.
Brian M. Decker
Client Leadership & GroupM Sherpa
Brian has over 18 years of digital experience developing effective digital campaigns that address a wide range of complex marketing and business challenges.
Over the last five and a half years at Mindshare, Brian has been has been driving performance and brand media focused innovation for clients including Domino’s Pizza, Boehringer Ingelheim, Goldman Sachs, IHG, Novartis and Ameriprise.
He has focused his expertise in the creation of optimized media investment portfolios leveraging programmatic across multiple digital platforms including mobile, display, social, hyper-local, multi-cultural and video.
Brian has developed a reputation for his strategic, data-driven and relentless approach to effectively “Move Rocks and Measure Distance” philosophy based on actionable data-driven insights.
Over the years he has also worked at key agencies including Optimedia, R/GA, the Grey Global Group, Earle Palmer Brown and the International Data Group.
Peter Dille is Chief Marketing Officer of Tapjoy and joined the company in 2011. Having previously served as SVP of Marketing at Sony and SVP of Worldwide Marketing for THQ, Peter brings extensive consumer marketing and technology expertise with a particular focus on interactive entertainment.
At Sony, Peter was responsible for marketing the company’s highly successful PlayStation platform and growing the brand to a multi-billion dollar business. Peter is passionate about all things media and technology and often speaks at major industry events and conferences. He is married with three teenaged kids — ensuring that he gets plenty of IT support.
Advertising Columnist, The New York TImes
Stuart Elliott has been the advertising columnist of The New York Times since May 1991, writing the weekday advertising report as well as other news articles and features. Mr. Elliott also writes a weekly e-mail newsletter, In Advertising, for The New York Times on the Web and contributes to the Media Decoder blog (nytimes.com/mediadecoder).
Mr. Elliott previously produced radio reports and podcasts for The Times on advertising and marketing topics.
Mr. Elliott has covered advertising, marketing and media topics for more than two decades; in addition to The Times, he has written on those subjects for USA Today, Advertising Age, The Detroit Free Press and The Times-Union in Rochester, N.Y.
He freelances for many publications, including Campaign, Texas Monthly and Working Woman; speaks around the country; and moderates panels. He has appeared on television programs like “Nightline,” “Biography,” “20/20,” “The News with Brian Williams” and specials on networks including The History Channel, Showtime and VH1. He also was the co-host, with Robert Osborne, of a night of movies about advertising on the Turner Classic Movies cable channel.
Mr. Elliott received his bachelor’s and master’s degrees from the Medill School of Journalism at Northwestern university in Evanston, Ill. He lives in Manhattan, and his hobbies and interests include politics, popular culture, American history and nostalgia, especially old advertising.
SVP/ Digital & Mobile Sales,
Gannett and USA TODAY
Craig Etheridge is senior vice president of Digital and Mobile Sales for Gannett and USA TODAY. He is responsible for driving national advertising sales revenue across all of Gannett’s digital assets, including USA TODAY and USA WEEKEND. In addition, Etheridge sells digital inventory to national advertisers for Gannett Broadcast’s 23 television stations and U.S. Community Publishing’s 81 local media properties. Etheridge has served as vice president of Mobile Advertising Sales for the company since 2010.
Prior to joining Gannett, Etheridge held several sales leadership positions within The Weather Channel, including vice president of Mobile Advertising Sales; national vice president of Digital Advertising Sales, and various roles within the sales strategy team. Earlier in his career, he was one of the original sales executives managing the launch of weather.com in 1996.
Etheridge earned his bachelor’s degree in geography and political science at Radford University in Virginia. He is a member of the Mobile Marketing Association and the IAB.
VP, Product Development, Metlife
Lewis Goldman is a career Intraprenuer, helping companies deal with disruptive change by innovating from within. In his current role as head of Product Development for the US Direct Business at MetLife, he’s creating a new channel of distribution for a 140 year old company to combat the declining Agent channel by selling affordable Life Insurance to Middle Market customers. Prior to joining MetLife, as Founder and President of New Media Consulting (NMC), he helped companies use digital customer engagement to build their business and accelerate revenue growth, working with companies ranging from start-ups like Truth In Aging to Amazon and LinkedIn.
His intraprenuerial interests started after graduating from Harvard, when he worked at FCB and Colgate-Palmolive to launch new products geared to the growing Hispanic market and developed a special product size of dishwashing liquid to address the growing opportunity of warehouse outlets like Sam’s Club and CostCo. Following graduation from Columbia Business School, he helped redefine how to position a cable television brand by launching CNBC and MSNBC followed by starting a new division at Sony. Starting with NMC in the mid 90’s, Lewis focused on opportunities created by the disruption of the Internet, creating the current widely adopted step by step shopping process as part of consulting work with IBM.
He joined Citigroup in 1998 where he lead efforts to build the Internet channel for the consumer businesses and also initiated cross-selling loans and other products to existing customers by leveraging proprietary data. After a brief stint at a startup that was redefining the Student Loan business until a change in the law destroyed the industry, he launched 1800baskets while CMO at 1800flowers.com and revamped the company’s marketing efforts to take advantage of emerging Mobile and Social Media channels. In addition to working at MetLife, Lewis teaches “Introduction to Advertising” as an Adjunct Assistant Professor at St. John’s University and created the Marketing Module for the inaugural Venture for America class in 2012, and is on several startup advisory boards. He is a graduate of Harvard and Columbia Business School, and resides in New Rochelle, NY with his wife and 3 kids.
President, Tribal Worldwide
Rich is currently the president of U.S. Operations for Tribal Worldwide. Tribal is a digitally-centric global advertising agency. In the United States, Tribal’s clients include Advil, Children’s Advil, Ciba Vision, ExxonMobil, H&R Block, Hiscox, Lunchbox Fund, McDonald’s, National Football League, Own Skincare, Quaker Oatmeal, Sallie Mae, Thermacare, and Viacom. Additionally, Rich serves on the Advisory Boards of The Future of Advertising Project (at the Wharton School), Right Intel, and Moasis Global.
Prior to his current role, Rich was responsible for managing the award-winning New York Office of Tribal DDB Worldwide. In that capacity he oversaw the office’s 85+ employees who, at that time, worked with clients including Diageo, Johnson & Johnson, H&R Block, Merck, NBCUniversal, Novartis AG, Philips, and Solvay Pharmaceuticals. Rich’s tenure with Tribal DDB New York saw the office more than double in size while its work was recognized by every major advertising industry award show.
Previously, Rich spent several years at Tribal DDB’s Chicago Office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald’s, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time he helped McDonald’s to craft their first In Video Game Marketing Strategy and negotiate relationships with Electronic Arts and Activision, which saw the McDonald’s products placed in The Sims, The Sims Online, and other major video game titles.
Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit), and comScore Networks. He has been awarded an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.
Sesame Street’s gregarious blue monster
Grover, Sesame Street’s gregarious blue monster, accomplishes his tasks with the childlike exuberance that has been making young viewers laugh (and occasionally cringe) for more than four decades. He is excitable, caring and compulsive—a combination that proves particularly volatile when he rushes into situations without analyzing the consequences. Children connect with Grover when he is confounded by adult logic, and share his fantasy of competence and control when he becomes “Super Grover,” a problem-solving superhero who can do no wrong. Grover has had many jobs on Sesame Street, but his favorite is working in Charlie’s Restaurant.
VP Group Director of Digital Strategy, Digitas
After nearly 15 years immersed in digital across multiple industries, George Hammer brings a unique strategic approach and lens to Digitas. His diverse background enables him to wear many hats at Digitas but his approach always starts with the consumer first. From there, George helps define content strategy, find white space for innovation, reinvent how new products launch and build ideas worth sharing.
“I joined Digitas because of our rare capability to bring Creative and Media together and invent remarkable stuff for clients”.
Mr. Hammer works across all our clients in NYC and brings in-depth knowledge in the following industries: Entertainment (Fox, Comcast, etc), Technology (Motorola, Yahoo, etc) CPG (Abbott, Kimberly Clark, etc) and Finance (American Express).
In addition to his career at Digitas, George serves as a Board Advisor to Zeebox; the fastest growing second screen mobile app. Prior to joining Digitas, George led digital marketing at Discovery Communications (’10 – ‘12); Communications Planning at Mindshare Chicago (’08 -’10); Marketing at a startup called Applebatch (’06 – ’08); and was a Management Consultant (’01 – ’06).
George earned his MBA from the University of Chicago and a B.S. from Indiana University.
CRO, The Weather Company
Curt Hecht serves as chief global revenue officer for The Weather Company (Weather). Hecht joined Weather after 20 years with Publicis Groupe, most recently as CEO of the VivaKi Nerve Center in Paris. Hecht is responsible for the overall strategic definition and management of The Weather Company’s international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for the company’s category-leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. Hecht reports to Chairman and CEO David Kenny.
As CEO of the VivaKi Nerve Center in Paris, Hecht had been entirely focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts, as both media channels and consumers become digital. Hecht acted as Publicis Groupe’s primary liaison to digital media companies such as Facebook, Google, Microsoft and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia, which collectively are the largest buyers of digital media worldwide. Hecht was a member of the VivaKi Board of Directors and Publicis Groupe Strategic Leadership Team.
Hecht created the VivaKi Nerve Center, which is a 300 person start-up inside Publicis Groupe. This included the creation of Audience on Demand (AOD) and The Pool, and played a critical role in the acquisition of both Performics and Razorfish. He had oversight of VivaKi Ventures and worked with the start-up community.
Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. There he focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors, and worked closely with the client to transform GM into the world’s largest digital marketer.
One of Curt’s earliest roles in advertising was managing sports and kids’ negotiations across Starcom, which included the first household addressability cable trials with Comcast. Hecht has serviced clients including United Airlines, 7-Up, McDonald’s and Morgan Stanley. He also opened a San Francisco office for Starcom in 1999.
In 2007, Hecht was named an Ad Age Media Maven and OMMA All-Star, and in 2008, Mediaweek recognized him as a Media All-Star for work in the digital space. He is the former Chairman of the AAAAs advanced video committee, a current member of the IAB industry board, the Ad:Tech advisory board, the Adap.tv board, the Strava strategic advisory board, and an advisory board member for Ad China. Additionally, The Weather Company is an affiliate member of the Online Publishers Association (OPA).
VP of Sales, xAD
Chad has been at the forefront of digital media sales for the last eleven years leading successful, revenue-driven sales teams with a focus on strategic and innovative client solutions. While running digital local sales for The Atlanta Journal-Constitution/ajc.com, he also pioneered their mobile and search initiatives. During his focus on mobile at the AJC, he led the first mobile pilot program for the company that included participants like Macy’s, AT&T, and Kroger. At IAC, Chad ran East Coast National Sales for the local arm of the business, CityGrid Media, which included the mobile applications and websites for Urbanspoon and Citysearch. During his time there, his team was responsible for closing the largest mobile campaigns in CityGrid’s history.
Chad joined xAd in 2011, tasked with developing the national sales team for the emerging mobile-local ad network. Thanks to his hard work and leadership, the national sales team ended 2012 at 125% of revenue expectations and is expanding into Midwest and West coast markets. An Arkansas native, he has lived in NYC for the past four years and shares a west-side apartment with his pup Minnie.
Chief Digital Creative Officer, mcgarrybowen
Steve realized he was made for the digital arts early on. He took a tour of burgeoning digital agencies including Razorfish and Modem Media. He served as creative director for nearly six years at DDB Tribal. Steve created interactive advertising and websites for a diversity of worldwide brands like PricewaterhouseCoopers, Dow, Lockheed Martin, Amtrak, Sephora, Best Buy, Saks, Sony, Warner Bros, NY Lottery, Pepsi, ING, Dannon, and the American Stock Exchange. Then he decided it was time for something new. He and John McGarry III brought digital to mcgarrybowen. Since then, Steve has led a digital creative team (now more than 160 strong) creating award-winning identities for clients like Marriott, Verizon, Chevron, JPMorgan Chase, Century 21, Crayola, NewsCorp, and Sharp to name just a few. He’s no stranger to awards, either. He’s received One Show recognition, the very first Andy to be awarded to a web banner, and three Gold Lions.
Associate Director of Mobile Marketing, Mobext
Andrew Hoffman is the Associate Director of Mobile Marketing at Mobext, the full service Mobile Marketing and Development Agency for Havas Media, and Digiday Mobile’s 2011 & 2012 Mobile Agency of the Year. As a mobile expert and evangelist, Andrew leads the New York team working across a broad client range including Retail, QSR, Financial, Automotive, Fashion, Spirits and Travel on emerging platform, mobile and tablet strategy and marketing initiatives.
Prior to Mobext, Andrew spent 5 years developing expertise in the digital and mobile advertising space for Sports Illustrated creating strategic client marketing programs, developing SI’s Mobile Advertising Products and Digital Planning for Hewlett Packard at ZenithOptimedia.
Andrew holds a B.S. in Financial Accounting and Business from the University of Maryland – College Park
Group Digital Director, OMD
Uwe serves as Group Digital Director for OMD Worldwide, leading the digital strategy and activation for the global Visa Inc. account. Widely known as both a digital veteran as well as an internationally recognized thought leader and speaker, Uwe leads one of the most talented teams of media professionals in the industry.
Uwe has a unique background of creative direction (Mercedes-Benz, IBM, Deutsche Telekom), account management (Acura, Electrolux, H&M), media strategy and activation (Acura, Purina, Emirates, Visa) and global business strategy (IBM, Emirates, Nike).
CEO, Accuen Media
Jacobs is President of Accuen Media, Omnicom’s Media Trading Desk. At Accuen Jacobs is responsible for planning and executing the strategy for Omnicom’s media trading business, overseeing business operations, and delivering on the company’s vision of creating the premier, data driven, media buying solution for their global clients. Most recently, Jacobs was SVP of Advertising Products and Global Marketing at Glam Media, where he oversaw all aspects of brand advertising, applications and ad partners as well as the Glam Publisher Network of 1,400 sites. Jacobs was also responsible for Glam Media’s global marketing, including brand and agency marketing, corporate communications and research. Jacobs joined Glam Media from Yahoo! where he was VP and GM of Marketing Technology and was responsible for driving Yahoo!’s advertising technology and publisher network display partnership strategy as well as driving the marketplace operations supporting the company’s advertising platform business, as GM of the Right Media Exchange. Prior to Yahoo!, Jacobs was President of privately held software company X1, and was a senior executive at several early internet media startups including Bigstep.com, which he co-founded. Jacobs began his career as a software engineer, leading the development teams for several award winning consumer products including NetObjects Fusion. He has been awarded 3 patents for his work at Apple Computer and Bigstep.
Tim is the CEO of 4INFO and a seasoned Silicon Valley veteran with more than 25 years in senior operational and executive roles at several tech companies including Apple and Stratacom (acquired by Cisco). At Apple, Tim was responsible for developing the education business division in Europe. Employing a unique channel and product strategy he helped this division grow to over $500M in annual revenue. While at Stratacom he was a key player in their global expansion entering 11 new major geographies in Europe and Asia as Stratacom grew to over $250M in revenue. Tim was also the CEO of Simpata, a SaaS based HR and benefits platform licensed to major medical carriers. The company’s unique business model allowed carriers to direct market to employees online using proprietary profiling techniques. In 1995, Tim founded Creative Wonders, a joint venture between Electronic Arts and Cap/Cities ABC. Creative Wonders scaled from nothing to $30M in revenue and profitability in less than 3 years and was sold to The Learning Company/Mattel. Armed with extensive experience in developing profitable strategies and scaling companies, Tim will drive the expansion of 4INFO in the rapidly growing mobile market within the US and globally. Tim graduated magna cum laude from the University of Cincinnati with a degree in business and finance.
CEO and Founder, Mobile Media Summit &
Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.
Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.
Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.
A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.
In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.
Technical Product Manager, Amobee
Aneesh Karve currently manages the development of Amobee’s PULSE 3D technology. Before Amobee, Aneesh drove the vision and execution for AdJitsu, the world’s first platform for realtime 3D display advertising, which was acquired by Amobee in 2012. Prior to AdJitsu, Aneesh created 3D graphics products as a designer at NVIDIA, and held positions with Microsoft, Apple, and lectured in Computer Science at the University of Wisconsin–Madison.
Chief Media Officer, Havas Media
As Chief Media Officer, Havas Media, North America, Adam leads the management of all media planning, buying, tools & technology, product innovation and procurement across Havas Media’s North American offices. Additionally, Adam oversees the agency’s specialist product offerings including trading (Affiperf), mobile (Mobext) and search. Adam has been with Havas Media since 2005, joining as VP, GAD and since, working across all of the agency’s major pieces of business holding positions of Director of Digital and Director of Partnerships and Investments where he helped manage the group to tremendous growth levels overseeing digital operations, driving innovation, promoting expansion, and facilitating the integration of digital marketing within Havas Media.
Adam has closely managed such flagship accounts as Choice Hotels, Carnival Cruise Lines, Goodyear, Tyson Foods, Reckitt Benckiser and Dannon. He is also a consistent contributor at Havas Media’s global management forums and regularly works with our global team and country managers to develop best practices and service models for the company.
Before joining Havas Media in 2005, Adam spent 5 years running media at Allen & Gerritsen and prior to that worked in media at two standout full-service Boston agencies – Hill, Holliday, Connors, Cosmopulos from 1997-2000 and Houston, Effler from 1995-1997.
A regular speaker at industry conferences, Adam is a trusted source for trade and business media. He is frequently quoted in national press and industry trades including The New York Times, BusinessWeek, Mediaweek, Advertising Age, TelevisionWeek , Crain’s New York Business, the New York Post and MediaPost.
Chief Creative Officer, DDB Worldwide
He likes to say “Impossible is not a fact. It’s an opinion.” He firmly believes that if one has passion, will and courage, one can change the world for the better. Of our business, he says, “It has never been just about advertising. Our business is marketing products, companies and relevant services – and one of our vehicles is advertising.
Born in Iran, raised in Austria, and educated in France, Amir settled in Germany in 1997, gaining experience early in his career in a variety of roles ranging from Account Manager to Strategic Planner to Art Director and Designer at agencies such as TBWA, Barci & Partner and Springer & Jacoby. At Springer & Jacoby, Amir advanced from Copywriter to Creative Director and finally to Executive Creative Director on the global Mercedes-Benz and smart accounts.
In 2003, Amir joined DDB as Chief Creative Officer and Associate Partner of DDB Germany, where he quickly helped reshape the agency. After joining the agency as the youngest DDB Chief Creative Officer in Europe, he quickly transformed it into one of the most creative and successful agencies in Germany. Under Amir’s leadership, DDB Germany has also been ranked the most awarded German agency in the Gunn Report.
In February 2011, Amir was appointed DDB Worldwide Chief Creative Officer.
Amir has worked on behalf of an impressive range of the world’s major brands, including Allianz, Apple, Adidas, Bosch, Coca-Cola, McDonald’s, Nike, Reebok and Volkswagen.
He and his teams are the recipients of more than 4,000 national and international awards, including 140 Cannes Lions in the past five years. He was named The Big Won Report’s Top Chief Creative Officer” in 2009, and has been one of The Big Won’s Top 3 Chief Creative Officers for each of the last three years.
A past President of the Art Directors Club of Germany and a member of ADC New York, CCA and D&AD, he has served as a judge in some of the world’s most famous award shows. He was President of the Jury at Eurobest and Meribel in 2007 and judged the Dubai Lynx 2010.
Amir has taught at such famous advertising schools as the Miami Ad School, spoken at the Berlin School of Creative Leadership and served as a Professor at the Salzburg University of Applied Sciences. His most celebrated presentations include “Digital Thinking” and “Manifesto of Successful Marketing.
Managing Partner, GroupM Mediacom
Vik Kathuria is Managing Partner, Mediacom Interaction, responsible for overseeing all digital investments and trading. He works very closely with Group M Digital Investment team as well as WPP’s Corporate Strategy and Development team. Additionally he is responsible for developing business models to uncover value for clients and is actively engaged in new business. He is a 15-year industry veteran with experience in corporate strategy, interactive marketing, strategic partnerships, media and branding.
Before joining Beyond Interaction in 2008 Vik was Senior Vice President, Digital Media for OMD (Omnicom Media Division), where he worked on the Bank of America account and business development.
From 2004-07, he was Senior Vice President, Integrated Marketing for Citigoup’s Global Consumer Group. He was responsible for the development of integrated marketing strategy and execution of a multi-channel customer communications program for a premier loyalty program.
Vik also served as a Senior Partner at Prime Access / RMG Connect, a JWT + Ogilvy One company specializing in direct, loyalty and interactive marketing using online and offline channels.
As Managing Director at Zefer Technologies/Modem Media, Vik oversaw the launch of the Boston-based interactive agency’s New York office. He also served in senior global marketing positions at PepsiCo where he developed and oversaw the implementation of marketing strategies.
Vik started his career in investment banking and trading w Goldman Sachs in London.
EVP, Dir Analytics & Insights, Havas Media
Michael oversees Havas Media’s analytics and insights group for North America, including further developing its media effectiveness product and driving value for clients across the agency. In this role, he oversees the overall approach to measurement, including building out the analytics vision and learning agenda. Michael also works closely with Havas Media’s planning and research teams to ensure seamless, integrated processes and insights across our client’s businesses.
Most recent accomplishments include the development of a 360 media mix model for global automaker, implementation of a digital attribution model/optimization process for a national hotel chain, deployment of a data-driven marketing approach for a global CPG and the implementation of an innovative reporting and data visualization system for our largest financial services client. Michael has been involved in the field of analytics for more than 15 years, with a strong focus on consumer insights, media effectiveness, statistical modeling and digital marketing analysis. He also possesses Masters of Science degree in applied mathematics and operations research. Previously, Kaushansky led marketing analytics at Ogilvy. His insights experience also spans several leading advertising agencies and Fortune 500 brands, including Publicis, GE Money, Target, Consesco, Glaxo-Smith Kline, Fingerhut and Union Pacific Railroad.
Director, Digital Strategy, Leo Burnett
An experienced digital strategist, program manager, technical project manager and team leader. Develop overall digital strategy for integrated programs that work across all digital touch points including paid, owned and earned. Strategy ensures all tactics work on mobile devices and take advantage of how people use their mobile device in their day to day life. Have developed integrated campaigns for Coca Cola, WWF Earth Hour and Samsung. Worked closely with creative teams to develop mobile websites, and native mobile apps for Coca-Cola, WWF Earth Hour, Sealy and Samsung. Beyond mobile, have extensive experience developing social media strategy, social marketing playbooks, social media programs and thought leadership for Samsung globally.
SVP, Creative Solutions & Strategy, IPG/Mobile
JiYoung Kim is tasked with integrating emerging industry trends in mobile to proactively develop new capabilities for all Ansible and Mediabrands clients. She brings over a decade of experience leading cross-functional marketing and technology teams in promoting new offerings in the digital and mobile space.
Prior to Ansible Mobile, JiYoung served as Vice President of Marketing for Vettro, a leading enterprise mobile application provider, where she led product and corporate marketing programs and played an instrumental role in establishing preferred relationships with major mobile carriers, OEM, and ISV partners.
Previously, JiYoung held senior Planning and New Business roles at Stein Rogan + Partners, where she managed several emerging brand launches.
Group Media Director, Ignited
LJ Kobe is a veteran digital media professional with 12+ years working with clients. Currently, LJ is Group Media Director for Ignited charged with leading their NY office. She thrives on challenging her team and clients to produce great, forward thinking digital advertising. Her current client list includes many of the New York based NBCU cable properties (Bravo, CNBC, NBC News, Oxygen, Syfy) as well as Clinique.
Before joining Ignited, LJ was Director of Emerging Media at AT&T where she worked with the various lines of business to push cutting edge opportunities and consumer experiences within the organization. LJ honed her advertising talents at great agencies like GSD&M, TM Advertising and Tracy Locke where she worked on premier brands like MasterCard, Air Force, Exxon Mobil, Nationwide Insurance, Subaru and many others.
LJ is a proud graduate of University of Texas in Austin with a B.S. in Advertising. Alongside her passion for the ever-evolving digital landscape, LJ is a consummate foodie and enjoys watching live music and football.
Meredith Kopit Levien
EVP Advertising, The New York Times
Levien joined The New York Times as the Head of Advertising in July 2013. Prior to joining The Times, Levien spent more than five years at Forbes Media, where she served as Chief Revenue Officer, Forbes Magazine Publisher, and ForbesLife Publisher. Before Forbes, Levien worked in a variety of roles at Atlantic Media Company including Associate Publisher of The Atlantic. She began her career at The Advisory Board Company in Washington, D.C. Levien graduated from the University of Virginia. She has been an active board member of the Online Publishers Association and Developmental Connections, an organization helping families with special needs children. She lives in NYC with her husband and son.
VP and General Manager, AdTruth
James Lamberti brings more than 19 years of experience to AdTruth, 41st Parameter’s digital media division. He is well versed in all aspects of marketing and has extensive executive management experience gained at a number of successful ventures.
Prior to joining, James served as vice president of global marketing at InMobi – the largest and fastest growing independent mobile ad network. This experience provides him with unique insights into the evolving mobile ecosystem. While at InMobi, James led demand generation efforts that produced measurable success. In addition, he was responsible for establishing the company as a global marketing presence in the mobile ad space.
Before InMobi, James’ positions include senior vice president at comScore – one of the global leaders in understanding web usage – where he focused on analytics, tracking and privacy. He also has strong experience in consumer packaged goods due to his time as an executive with The Clorox Company.
Senior Partner, Digital Director North America,
Maxus Global + Team Nestle
As Senior Partner, Digital Director North America for Maxus Global and Team Nestle, Brian Leder is responsible for all the agency’s digital activities, including supporting and directing digital efforts with client leads, improving and coordinating search marketing efforts, increasing expertise in digital specialties and directing the agency’s digital trading initiative. He also acts as a key integration point for digital initiatives with other GroupM units.
Prior to joining Maxus in 2013, Brian led the development of digital strategy and innovation at MediaVest for clients that included Avon (globally), Bristol-Myers Squibb, Cox Communications, and Procter and Gamble. He also held senior development and management positions at Omnicom interactive companies including Group Director of Strategy at OMD leading the Quaker PepsiCo business and Vice President of Digital at Ketchum building the agency’s digital practice focusing on local, mobile and search. Brian also spent six years at Yahoo!, developing innovative media programs.
EVP of Global Forecasting, Magna Global
Vincent Létang joined MAGNA GLOBAL, the strategic media unit of IPG Mediabrands, in July 2011 as their EVP, Director of Global Forecasting. In that position, Vincent oversees all of the organization’s forecasting, strategy, and advisory services.
A leading expert in media trends for more than a decade, Vincent came to MAGNA GLOBAL following six years as a senior analyst and head of advertising research with IHS Screen Digest in London. He launched “Advertising Intelligence,” an online service focusing on global television and digital advertising market trends. His team was responsible for monitoring and forecasting advertising sales, assessing the impact of economic, technological, regulatory, and media consumption changes on advertising revenues across all media. In 2010, Vincent and Screen Digest were chosen by the Interactive Advertising Bureau (IAB Europe) to become their market research partner for the completion of the Adex report on online advertising trends across Europe. In 2006, Vincent also managed the seminal Screen Digest study leading to the report published by the European Commission – “Interactive content and convergence: Implications for the Information Society.
Before joining Screen Digest in 2005, Vincent was a senior consultant in the media practice in BIPE Consulting in Paris for six years. He was in charge of “Ad Barometer,” an annual international survey of advertising trends, commissioned by Lagardere, the leading magazine publisher. Additionally, Vincent has been invited to speak on advertising and media trends in more than 15 international conferences.
Vincent holds a master’s degree in economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris.
U.S. Co-President, Joule
Michael Lieberman is U.S. Co-President of Joule, a leading global mobile agency and solutions provider within WPP.
Over the past 4 years, Michael has grown Joule’s East Coast business, developing and executing mobile strategies for clients including AT&T, Macy’s, Colgate and IKEA. He is excited for the opportunity to lead Joule and to continue working with such a talented team of mobile experts.
Prior to joining Joule, Michael was Vice President of Account Development and Strategy for The Hyperfactory where he oversaw relationships with global brands including Research in Motion (BlackBerry) and Coca-Cola. Michael first began working in mobile in 2004 with Juice Wireless, an early services business, leading the development of the sales and marketing divisions.
Michael began his career in 1997 at Ogilvy where he developed his knowledge of the media industry. He has a BBA from the University of Michigan.
Supervisor, Mobile Strategy, Carat
Michael Liu is the Mobile Lead on Carat’s Reinvention team, a cross-brand collective assembled to ensure each of Carat’s clients secure competitive advantage via mobile services and solutions. He also leads mobility planning and integration for Macy’s, and previously for Beiersdorf’s NIVEA brand.
Michael began his career at PHD, where his clients included many Discovery Communications networks. His work has been featured in AdWeek, eMarketer, Mobile Marketer, and a number of other ad and media trade publications.
VP, Emerging Media, Razorfish
Jeremy leads the emerging media practice at Razorfish and is responsible for scouting opportunities in new channels like mobile, tablet, converged television, game consoles, digital out of home and more. He also leads a team known as Advanced Marketing Specialists (AMS) that functions as educator, filter, consultant, evangelist and ideation partner to internal teams as well as clients.
Jeremy has been involved in the advertising industry for nearly 20 years, and has spent the majority of that time at Razorfish. During his tenure at the agency, he has served many roles, but they share a common theme – the intersection of media, creative and technology.
Jeremy is based in Seattle, WA and can be found on twitter @newmediageek.
EVP, Director of Innovative Marketing
Deutsch New York
As EVP, Director of Innovative Marketing, Tom oversees how Deutsch brings emerging technology and media vehicles to clients across verticals. Tom works closely with an array of clients, including PNC, GoDaddy, Outback, and New Business initiatives.
Additionally, after spending a ridiculous amount of time waiting for mass transportation, and knowing there was a way to help other frustrated commuters, Tom, along with a few friends founded Roadify. A mobile app, Roadify is designed to connect you to official transit schedules, alerts and updates from other commuters on your mobile device.
Tom asks a lot of questions, questions a lot of answers, and generally makes a nuisance of himself. He is also a member of the 4A’s Social Media Committee.
Managing Director – Mobile, Mindshare
Jeff has been working in the digital marketing space since 1996. Throughout his career, Jeff has showcased his passion for digital. He joined the start-up, 24/7 Media, in 1996, where he developed sponsorship programs for clients such as Comedy Central, AT&T and Yahoo. His passion for marketing, media and creativity led him to Beyond Interaction in 1998, where he was a member of the Procter & Gamble online media team. During his time on the team, he helped negotiate the first P&G online upfront. As digital and traditional began to fuse together, Jeff joined MediaCom and worked extensively with the digital and traditional teams to help build integrated programs based on consumer insights. This mindset and innovative spirit drove the development of a cross channel digital program that was short listed at Cannes for the best campaign targeting men 18–34 in 2005.
As someone who can spot new consumer behaviors, Jeff realized that everywhere he was going he was looking at his mobile device and it became evident that everyone around him was doing the same. The ability to engage a consumer via mobile will only help amplify existing marketing programs. With this in mind, Jeff joined Joule (WPP subsidiary) where he focused on mobile marketing programs for Dell and Unilever. We are moving into a world where seamless mobility is infusing itself into our daily lives and our campaigns and consumer interactions can become more personal and impactful. Jeff recently joined Mindshare where he is now the North American Mobile lead driving strategy and innovation across the client base.
Client Management Partner,
UM Latin America – Universal McCann
Xavier is an ad agency executive with 20 years US Hispanic and Latin America experience. He built the first digital media network in Latin America and opened offices in all major markets in the region – Sao Paulo, Mexico, Buenos Aires, Santiago, Lima and Bogota.
He helped manage the merger and acquisition of digital media agencies in Argentina and Brazil for global communications groups to have “local” footprints in major markets.
Xavier was in charge of media in the US Hispanic market for clients like: Ford, American Airlines, Smuckers, SC Johnson, Olive Garden, Winn-Dixie, Sprint, MasterCard, Johnson & Johnson, TD Bank, NFL and Remy Martin among others while holding executive positions in the largest US Hispanic ad agencies.
He has negotiated up-front television deals and cross platform initiatives with Univision, Telemundo, Fox, ESPN, TV Azteca, Turner, GolTV and other outlets, managing over 200MM in media budgets for US Hispanic clients.
Has managed media teams in-country (Brazil, Argentina, Mexico, Peru) and has managed pan regional media teams from both Miami (US to region) as well as from Sao Paulo (Region to region). He was executive for cross platform holistic media in the US Hispanic market while based in Los Angeles, Miami and New York City during his career.
Currently he is based in Miami managing all media in Latin America for MasterCard, Microsoft, ExxonMobil, Sony Pictures (Theatrical Releases), and other UM/MediaBrands clients.
His strength in local market knowledge for both US Hispanic and Latin America (with in-country experience) as well as digital expert with strong traditional media integration skills, for holistic campaign approaches is an asset to the clients he has managed.
Xavier enjoys live music, photography and travel.
Director of Global Digital Marketing, GE
As Director, Global Digital Marketing & Programming, Paul Marcum is responsible for creating and delivering the company’s online brand and reputation around the world through a compelling and engaging Web presence, creation/curation of content, and the development of robust paid, earned, & shared distribution strategies.
Joining GE in November 2011, Marcum brought to the role 17 years of experience as a pioneer in digital media and a unique background in marketing, content development and digital distribution including leadership roles at Yahoo!, Sesame Workshop and Modem Media.
Named to AdAge’s “Creativity 50” in 2012, Marcum is a graduate of Northwestern University and lives in New York with his wife, two kids and two labs. His twitter feed is at http://twitter.com/jpmarcum.
CEO & Co-Founder, PlaceIQ
Currently CEO and Co Founder of PlaceIQ, at the intersection of advertising, location and big data, Duncan has a passion for and background in early stage companies. Prior to PlaceIQ, through founding and leading a venture backed consumer Internet business with the goal of enabling and empowering users of location aware devices, which built upon time spent working on RFID and universal positioning startups. Before that Duncan led the operations of a rapidly growing retail organization, and also built and led IS Solutions INC, a premier Silicon Valley based System Integrator.
Outside of the startup environment Duncan has also made an impact for one of the world’s largest organizations in working for ExxonMobil, in the UK and Asia.
Kirk McDonald joined PubMatic in October 2011, bringing more than two decades of experience across a range of premier media brands including Time Inc., CNET, Ziff Davis and Conde Nast. As President of the company, Kirk is driving the next stage of PubMatic’s growth.
Before joining PubMatic, Kirk was President of Digital at Time Inc, where he brought together the company’s digital assets to deliver audience and brand solutions to clients. Prior to Time Digital, he was CEO of the Fortune|Money Group, where he oversaw worldwide advertising sales and integrated marketing. Prior to his leadership position at Fortune|Money, Kirk was Senior Vice President of Sales, Marketing and Client Services for DRIVEpm and Atlas, which were both key units of Microsoft’s advertising business. In addition, Kirk spent nine years at CNET, where he was the Senior Vice President of network sales, and developed hugely successful strategic partnerships with the top tier of technology marketers.
Kirk serves on several professional and not-for-profit boards. He’s an advisor on the LUMA Partners board and the Chairman of a small not-for-profit, Camp Interactive, which empowers inner city youth through the inspiration of the outdoors and the creative power of technology.
CEO & Founder, Celtra
Mihael sets the vision and strategy at Celtra, where he has overall responsibility for establishing Celtra as the leading rich media mobile advertising company. He incubated Celtra at Babson and led the company to become the preferred technology vendor for the mobile advertising ecosystem. Under his leadership the company won several industry awards, including the American Business Award and a MassTLC award.
Victor Milligan is the CMO of Nexage where he leads all marketing and analytic functions. Prior to Nexage, Victor was the CMO and Chief Strategy Officer (CSO) of Lavastorm Analytics, where he successfully repositioned Lavastorm into the operational intelligence space and put them on a growth trajectory in the vibrant analytic market. Before joining Lavastorm, Victor was a Senior Managing Partner at Gartner, leading their global industries team, and cut his cloth at BoozAllen where he consulted to telecom and mobile companies in the US and across the globe.
COO, GroupM Interaction
John joined Ogilvy in 1989 in South Africa as media director and launched MindShare in that country.
In the final three years he spent in South Africa he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide Network.
In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands.
In 2004 John relocated to New York to lead the Interactive media practice for MindShare and Ogilvy and was subsequently appointed as Global CEO of MindShare Interaction in 2006 where he established the digital practice for Mindshare worldwide.
In 2009, he took on the role of COO of GroupM Interaction for North America where he leads the digital data strategy, innovation and policy for the group.
John is seen as one of the digital innovators in the field and speaks regularly on issues like Programmatic Buying, Data Strategy, Privacy and Digital Trading.
As part of his role, John has represented the advertising industry to the US Senate Commerce Committee and is on the Internet steering committee for the WEF.
John is Chairman of the 4A’s Media Leadership Council.
In 2013 John was nominated by Adweek as one of the 12 smartest people in media and won a Media All Star award from Media Post.
Media Ecologist & Chairman,
Myers Media Business Network
Jack Myers is a media ecologist and chairman of Myers Media Business Network, which owns publications, websites, research resources, economic forecasting tools and networking organizations serving the media, advertising, marketing and entertainment communities. Jack also has investments in a portfolio of more than three dozen digital media and entertainment companies.
He is an award-winning documentary film producer, author of four books and founder of the Women in Media Mentoring Initiative, Media Village and Syracuse University Newhouse Network. His new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, won the International Book Award for Youth Issues and was finalist for Women’s Issues and Popular Culture.
Myers Media Business Network includes Jack Myers Media Business Report, MediaBizBloggers.com, Media Wall St Report, Women in Media Mentoring Initiative, HookedUpGen Insight, Myers Advertising and Marketing Spending Forecasts, and Media Village Business-to-Business Network. His weekly video commentaries can be viewed at jackmyers.com.
Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature. He is a partner in Morgan Spurlock’s Cinelan Group and co-produced the GE Focus Forward Films documentary series.
Jack’s career includes sales and management positions at CBS Television, ABC Radio and Metromedia Outdoor. From 1984 to 2008, he consulted on technology, industry trends and shifting revenue-models for more than 250 media companies, marketers and agencies. From 2003 to 2008 he headed Television Production Partners, an LA-based programming studio funded by ten major global marketers including General Motors, Coca-Cola, AT&T, MasterCard, Reebok and Campbell Soup Company. He also advised General Motors, Campbell Soup and TJX Corp on the reorganization of their media buying and planning agencies, represented Aegis Group in the creation and building of Carat North America, managed all TV and radio media planning and buying for Saks Fifth Avenue and Neiman-Marcus, and built the largest U.S. sales agency representing Canadian TV.
While in college, he co-founded the Syracuse New Times. Jack is a Board Member of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University where he studied Media Ecology with Dr. Neil Postman.
SVP, Digital Director, MediaVest
As Senior Vice President, Digital Director, Vanessa Newkirk is responsible for leading the digital media strategy and innovation for multiple MediaVest clients including Post Foods, Aflac and Yahoo!
With over 15 years of digital marketing and media experience, Vanessa started her career as a business consultant in Barcelona, Spain before returning to the states and transitioning to international marketing with toy company, Learning Curve International, in Chicago.
A true industry pioneer, Vanessa co-founded three start-ups earlier in her career, MyEventPlans.com, ProtoMarket.com, DignityDesigns.com, further encouraging the influence and importance of digital. Since then she has used her digital expertise to drive digital strategy and innovation for many Fortune 500 brands such as Verizon, Comcast, Sears, Toyota, Kraft Foods, Delta Airlines, McDonald’s, NBC Universal, Purina, NYC Tourism, REI, HP and Microsoft.
An avid learner and always passionate about communications, Vanessa speaks five languages and holds several degrees including an MBA from the Loyola University of Chicago, a specialty degree in Italian Language and Literature from Istituto Dante Alighieri in Florence, Italy, a BA in English and Italian and a MA in Communications from the University of Kansas.
SVP, Mobile Strategy, Carat
Jason Newport is an accomplished social and emerging media expert and SVP of Mobile Strategy at Carat where he leads mobile, social and integrated strategic planning for The Home Depot, Disney, Diageo, and Pfizer among many others. He is also a founder and former Managing Director of Omnicom Group’s mobile marketing specialty consultancy, MobileBehavior. Newport currently chairs the Digital Place-Based Advertising Association (DPAA) Committee on Convergence, designed to enhance consumer engagement with networks and increase the value of cross-channel advertising. He is also a frequent speaker at advertising industry conferences and emerging media forums and immersions.
Before founding MobileBehavior, Newport led the social and youth marketing efforts for AT&T, and many other blue chip brands as SVP & Partner at Fleishman-Hillard. Under his stewardship, AT&T developed and brought to market a suite of groundbreaking social and mobile applications including MySpace Mobile, one of the fastest selling social mobile applications in history. He is also credited with developing AT&T’s crowd-sourced-centered “lifestreaming” strategy. In addition, his core charter centered on identifying new market entry opportunities and creating integrated strategic social media plans and possibilities for the largest clients in Fleishman-Hillard’s global roster.
Previously, Newport led business and consumer multimedia product marketing for AT&T Wireless at boutique agency Quinn Fable in New York City.
Newport’s career began in telecom product marketing at i3 Mobile, Inc. He played a central role in defining the wireless lifestyle marketing space when he transformed ancillary revenue channels into true profit centers for wireless carrier partners through structured licensing and innovative modeling. He negotiated performance and publishing rights and rates, extended music’s relevance to the handset and brought the first ringtone library to market. He furthered this accomplishment by going on to develop an extensive youth and lifestyles product suite for mobile consumers and carrier partners AT&T Wireless and Voicestream (T-Mobile).
Newport attended Indiana State University, where he received a Bachelor of Science Degree in Marketing. He is also an avid advertising, music and technology writer and contributor to a variety of popular blogs and websites.
General Manager, Thinknear
Eli Portnoy is General Manager of Thinknear by Telenav, a leading mobile advertising network focused on using location more intelligently to deliver unique audiences, better consumer experiences and deeper location insights for advertisers.
Eli co-founded Thinknear as part of TechStars, the elite technology incubator based in New York. In 2012, Portnoy oversaw Telenav’s acquisition and integration of Thinknear which paired an industry leading advertising technology platform with a leading location services partner. The combination gives Thinknear access to over 14 years of location data that no other mobile advertising company can match. The acquisition marked the largest successful exit of any TechStars venture to date.
Eli is a thought leader in the mobile advertising space and a vocal proponent that location is the driving factor that makes mobile unique and different from other digital mediums. He has written for numerous publications including TechCrunch, Digiday, MediaPost, Street Fight Magazine, iMedia and Forbes.
Prior to Thinknear, Eli was part of the senior product management team for Amazon’s digital video group where he focused on connected devices and subscription products. Eli has been named one of the “Top Young Entrepreneurs” by BusinessWeek and “21st Coolest Young Entrepreneur” by Inc. Magazine.He earned a BA from the University of Pennsylvania and an MBA from Harvard Business School.
EVP Digital Managing Director,
There’s no part of people’s intricate lives that isn’t connected to digital behaviors. In a rapidly changing world where mobile technologies, tablets, social networking, data-driven interactions and customized content are hitting more screens every day, it’s Mark Pavia’s charge to bring it all together in innovative ways to improve peoples’ brand interactions and provide a strategic advantage for Starcom USA’s roster of major marketers including Allstate, Bank of America, Darden Restaurants, Samsung and Mars/Wrigley.
Since joining the Chicago-based agency in August 2011, Pavia is responsible for determining Starcom’s overall digital approach; advanced development and application of digital strategy; management and growth of digital investment activities; and curation of digital insights and foresight. He operates out of Starcom’s Chicago office and serves on the Starcom Managing Board.
With proven capabilities in innovation and digital excellence, Pavia’s human experience is a tremendous asset to the agency. He joined Starcom from the Martin Agency in Virginia, where he was the first ever SVP/Director of Innovation for the IPG shop. In the position, his remit was to seek out what’s new and next to improve client business, working with client teams to develop opportunities and see them through from creation to activation. In addition, he worked with external partners to bring new technologies and strategic innovations to clients.
Pavia had been with Martin since 2001 and in his time there, he also led the rebranding of the media arm of the shop as Ingenuity Media Group. In leading the function, he created new planning systems, played a part in successful new business growth and evolved the internal media department into a stand-alone full service agency serving both Martin AOR clients and media-only clients.
Prior, Pavia worked at marchFIRST as a managing senior consultant, Four Points Digital as the director of media services for Sears, Allstate and 3Com and at FCB as a group director on Coors, Kimberly-Clark and Cadbury Beverages. He began his career in media at DMB&B as a media planner in 1986.
Pavia graduated from the University of Kansas in 1986 with a bachelor’s degree in science. In his free time, he makes creativity and digital a part of his personal life, with a background with the Second City’s Players Workshop and a passion for tweeting (@markpavia) and technology of all kinds.
EVP, COO & CTO, WebMD
William Pence has served as Executive Vice President and Chief Technology Officer of WebMD since November 2007 and has also served Chief Operating Officer of WebMD since May 2012.
Before joining WebMD, Mr. Pence had served as Chief Technology Officer and Senior Vice President at Napster since 2003. From 2000 to 2003, Mr. Pence was the Chief Technology Officer for Universal Music Group’s online initiatives and for the pressplay joint venture with Sony. That joint venture later served as the basis for the relaunched Napster service. Previously, Mr. Pence spent more than a decade at IBM, where he held various technology management positions in research as well as in the software division, focused on guiding research and development and commercializing technology for IBM product divisions.
Mr. Pence received a Bachelor of Science in Physics from the University of Virginia, and a Ph.D. in Electrical Engineering from Cornell University.
Business Development Manager, NativeX
Erik Radtke oversees business development and revenue growth for NativeX in eastern North America. As a former executive with Comcast and CenturyLink, Erik has been connecting technology solutions with emerging markets for the past ten years. He works with top mobile app developers and brand advertisers to grow their audience and increase revenues. Erik’s team specializes in innovative mobile ads, offering elegant brand presentation and intelligent ad selection technology. NativeX’s predictive analytics technology was recently featured in TechCrunch, VentureBeat, and PocketGamer.
Erik is a frequent contributor and panelist for the American Marketing Association and serves as Chairman of the Board of Directors for Radtke Marketing, a not for profit entrepreneurial mentorship program for emerging marketing professionals.
SVP Digital Strategy, Zenith
As Senior Vice President, Digital Strategy at Zenith, Jeff Ratner works with planning and activation teams on many of the agency’s key accounts including JP Morgan Chase, Reckitt Benckiser, Farmers Insurance, General Mills, and Kohl’s. Jeff developed and now leads the Agency’s internal practice responsible for the deployment of advanced digital data and analytic platforms. In addition, Jeff is a principal within Liquid, a team responsible for trend spotting, business development, and advanced communications ideation.
Jeff’s account experience literally ranges from A to X – Advil to Xerox, with a career spanning both the client and agency side. Starting out at Young and Rubicam as a spot television buyer, Jeff quickly moved through the media ranks and in 1994 co-founded one of the first full-service Interactive Media and Creative production divisions within a large agency.
He left agency life in 2000 to engage more directly in entertainment and emerging technology to work at Sony. First within Sony Music, developing marketing strategies for the Music company’s Technology Ventures and Acquisitions group and then for Sony Corporation of America developing cross company CRM solutions through a co-branded credit card, a loyalty marketing platform, and other integrated marketing initiatives.
Jeff returned to his agency roots in late 2005 to lead the digital planning and buying team at GroupM’s Mindshare and Maxus agencies where he engaged directly on accounts such as Bristol Myers-Squibb, Sprint, BP, Merrill Lynch, HSBC, Summit Entertainment, LG, and Unilever. Jeff is a graduate of Syracuse University and currently resides in Livingston, N.J. with his wife Kim, and daughters Bella, 4 and Tahlia, 2.
SVP, Dir. of Mobile, DDB Chicago
Dirk is currently SVP, Director of Mobile at DDB Chicago where he leads all mobile initiatives for the agency.
Prior to joining DDB, he was VP, Mobile at Draftfcb in Chicago where he provided mobile marketing counsel to clients, as well as creating, activating, and executing mobile programs that further advance mobile thinking among clients and account teams.
As a pioneer and true-believer in the myriad opportunities mobile offers marketers, Dirk understands that many brands are engaged in a sincere struggle surrounding how to integrate mobile into their overall strategy. His years of experience and leadership in today’s mobile and digital advertising worlds give him the expertise needed to guide multiple clients in how to use mobile marketing correctly.
His past agency experience includes Punchkick Interactive, where led business development and strategic efforts and JWT, where he was digital strategist and business development director. Dirk’s brand experience includes Allstate, Ameriprise Financial, Boeing, Coca-Cola, Discover Financial Services, General Electric, General Motors, Harley-Davidson, Johnson & Johnson, KFC, MilkPEP, Pabst Brewing, Sony, State Farm, Taco Bell, US Cellular, UPS, USPS, Valspar, Volkswagen, and Walmart.
Dirk regularly participates in speaking engagements and has been quoted in numerous mobile marketing publications such as Digiday, AdWeek, MediaPost, and Mobile Marketer.
Jorge A. Rincón
COO, Adsmovil Corp
Jorge Rincón is a recognized digital media- mobile content industry veteran and entrepreneur. In his most recent venture, Rincón is the COO of Adsmovil, the premier Mobile Advertising Network serving the U.S. Hispanic and Latin America markets in Spanish and Portuguese language. Adsmovil is part of the Cisneros Group of Companies. Before becoming the COO of Adsmovil, Rincón was CEO of the mobile business of RedMas, the digital advertising network of the Cisneros’s which merged into Adsmovil Dec 2012. Prior to RedMas, Jorge served as the CEO of LatCel, a US Hispanic mobile content provider for wireless carriers and consumers. He has also held the position of Co-Founder and Chief Operating Officer of Up-Mobile Corp., an interactive mobile marketing and entertainment company serving Hispanic audiences across the Americas. He also served as COO of StarMedia Networks, a leading mobile and internet portal for Latin America.
Born and raised in Venezuela, Rincón arrived in the US in 1991 where he received an Industrial Engineering and Information Systems degree from Northeastern University in Boston. Then moved around the US, Asia and Latin America until finally settling in Miami. Rincón has over 16 years of hands on expertise in digital media, wireless telecommunications, mobile advertising, content and applications.
EVP & Director of Innovations, Initiative
Dave Rosner serves as Executive Vice President, Director Innovations for Initiative, one of the Interpublic Group’s (NYSE: IPG) two worldwide media networks and part of the company’s IPG Mediabrands unit. Dave is responsible for stewarding the agency’s Innovations unit nationally. His team consists of pioneering and visionary thinkers, drawing creative ideas from the worlds of technology, emerging media and pop-culture to generate cutting edge and innovative media and marketing campaigns. Under Dave’s leadership, in 2012 the group had its most impressive year to date including Initiative US’s first ever Cannes Lion (Silver Lion, best integrated campaign for Hasbro), as well as 25 other wins or appearances on shortlists across other high profile award competitions.
Dave has presided over an impressive string of success that identifies trends early and leverages them for clients in traditional and new media. In 2010 he was named a Media All-Star by Mediaweek Magazine and appeared on the cover of Brandweek. In 2007, Dave recognized the power of mobile marketing when he led the creation of the first-ever 24/7 mobile channel on MobiTV promoting the launch of Lionsgate Film’s ‘Saw III’. This forward thinking approach to mobile marketing earned Adweek/Mediaweek magazine’s ‘Media Plan of the Year’ in the mobile category and more importantly helped drive impressive marketing results for the client. He created the social media practice at Initiative and led an intra-agency team on a ground breaking program with Best Western and Facebook proving social media can deliver more than social impact but impressive marketing results.
Dave has held roles of increasing responsibility at Initiative since he joined in 2007 included oversight of the Amphibian Unit (advanced TV solutions) and East Coast Digital Practice. Prior to Initiative, Dave climbed the ranks at J. Walter Thompson (JWT) serving as Worldwide Account Supervisor for the Smirnoff Vodka brand where he helped launch the first content and entertainment group at an advertising agency. In addition, Dave has been a partner at an urban marketing and digital design firm. He began his career at Bozell.
Rosner received his Bachelor of Arts degree from Washington University in St. Louis and holds a Masters of Business from Columbia Business School.
CEO, Founder, Deep Focus
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is the digital agency for the social age, boasting a client roster that includes brands such as Pepsi, Microsoft, WellPoint, Pernod Ricard, and NestléPurina.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including AMC’s MadMenYourself and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion. In 2011, Deep Focus also launched the Moment Studio, a creative newsroom for branded content.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, and “Best CEO Social Media Presence” by the Shorty Awards, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, the Global Advisory Board of Global Social Media Week, and is a co-founder of the Technology, Advertising & Startup Council.
An avid technologist, Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.
Chief Client Officer, Undertone
As Chief Client Officer, Alan Schanzer works directly with Undertone clients to guide the strategic application of ad solutions that best align with brands’ goals and objectives. Market intelligence gained through Alan’s efforts help to drive the company’s product innovation and refinement.
Before joining Undertone, Alan was Managing Partner at MEC Interaction where he was responsible for overseeing all activity related to MEC Interaction and its associated companies in North America, as well as delivering strategic leadership, vision and insight.
Alan serves on the board of directors for Visible Technology and has participated on the agency advisory board for numerous organizations including the Interactive Advertising Bureau and the Online Publishers Association. Alan is an Ad Age Media Maven and an Ad Week Media All Star. He is a graduate of Syracuse University and a frequent speaker and contributor at agency and industry events.
VP of Media Insights, Conill
Laura has 20 years of experience in multicultural marketing, management consulting, research and strategic planning. In 2012 she rejoined Conill to lead its Emerging Media and Analytics teams, where she’s pioneering the practice of Engagement Planning across the agency’s roster of clients, which includes Toyota, T-Mobile, Alaska Airlines, Fox Network and 20th Century Fox.
Before returning to Conill, Laura was VP, Director of Human Nature for Arnold Worldwide in Boston, where she led strategic planning for McDonald’s (National Breakfast, NY, New England, DC and Minneapolis regions), Progressive Insurance and Carbonite (back up solution). She also worked closely with Engagement Planning, Media and Integrated Analytics teams to inform consumer journeys, engagement plans and ecosystems.
During her tenure as Conill’s Chief Strategy Officer, Laura was responsible for the Hispanic market strategy of all clients. She was also a member of the Saatchi Global Xploring team, responsible for uncovering global opportunities and trends for clients.
Laura has also held management and brand planning posts at Accent Marketing, Yankelovich and Monitor Group.
SVP/Director of Mobility, Starcom
Erin Simino is a SVP/Director of Mobility at media agency Starcom USA. A hybrid talent with a background in traditional media, digital and mobile, Simino’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people on behalf of clients. Playing a key role in pitches for mobility assignments, Simino has been known to build a mobile practice from the ground up while also driving integration with the larger AOR. She has also led her teams in developing a foundational playbook that serves as a manual, setting the stage for brainstorming sessions regarding mobility innovation for clients’ brands.
Simino joined the agency in 2005 to help build the technology expertise working on accounts such Sun Microsystems, Autodesk and RIM. During her time on RIM, she grew the business from a single product launch initiative to a multi-million dollar global account, helping to pitch and win both the search and global digital business in under four years. Simino has also launched a handful of Starcom’s first mobile campaigns and served as a driving force in socializing the importance of mobility throughout the agency.
CRO, Verve Mobile
As CRO at Verve, James is responsible for leading all sales and marketing functions at this leading “location-focused” advertising platform. Previous to Verve James was CRO at Flixster, the leading mobile movies app and Rotten Tomatoes web brand, which was acquired by Warner Bros during James’ tenure. For three years previous to that James was CRO of The Huffington Post, leading sales and business development there. BSU (“Before Start Ups”) James had various executive sales and business development roles at AOL and Sony Entertainment. James started his sales career at Rolling Stone magazine, mostly to show his name on the masthead to friends and family, and the career stuck. His prior (non)career was drumming in pop bands with bad hair styles and predictable commercial failure.
David L. Smith
CEO & Founder, Mediasmith Inc.
David L. Smith is an internationally recognized digital advertising and media expert. As a pioneer of new media application, media strategy, planning and metrics he participated in the creation of first-generation advertising technologies and is an expert on all aspects of metrics in the digital marketplace.
David’s advisory board and industry committee involvement has included the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.
He is consistently called upon by such business and trade publications as and expert resource and regularly authors thought pieces for industry publishers including iMedia Connection and Fast Company. He is also a regular speaker at various 4A’s, iMedia, ad:tech, IAB, I-COM, Digiday and sfBIG events.
David was recently inducted into the sfBIG Hall of Fame in recognition of his trailblazing media career that has included continued digital media innovation and a voice of the industry that has always continued to look forward. He has a number of other awards to his name, including an Effie and the first-ever ad:tech Industry Achievement Award.
David Staas brings to JiWire more than fourteen years of marketing and product experience in both the mobile and advertising industries. David has been a part of several successful mobile start-ups and is extremely passionate about how location can transform mobile media and advertising.
As President of JiWire, David is responsible for the company’s go-to-market strategy and business execution, leading marketing, product management and engineering. David served as interim CEO of JiWire for six months prior to his promotion to President, achieving record quarterly revenue growth, launching the Location Graph™ platform, and creating a performance-based mobile business. Prior to the interim CEO role, he served as Senior Vice President of Marketing and Product Management, leading the company’s business expansion into mobile.
Before joining JiWire, David was Vice President of Marketing at Ad Infuse, a leading pioneer in mobile advertising which was acquired by Velti. Prior to Ad Infuse, David led the Global Product Marketing team at Openwave Systems, the company that created the mobile Internet, where he was responsible for a $400M annual product portfolio. He got started in mobile in the late nineties when he joined Software.com, building some of the world’s first mobile messaging solutions.
David has a bachelor’s degree in architecture from the University of Virginia and a master’s degree in business administration from the Fuqua School of Business at Duke University. David resides in Menlo Park, CA with his wife, three daughters, and a yellow lab.
CRO, Millennial Media
Marcus Startzel is Chief Revenue Officer at Millennial Media. He is a veteran of interactive media, and he serves the key role of inspiring the advertising community to leverage the uniqueness of mobile to achieve their broader business goals. Marcus built and leads the world class team at Millennial that works with 22 of the top 25 Ad Age advertisers and has been designated as the preferred mobile advertising platform by major agency partners.
Prior to joining Millennial Media, Marcus held various media sales leadership positions. including Advertising.com where he gained expertise in all areas of interactive advertising, from hyper-local targeting to broad reach executions. As VP, Sales at Advertising.com, Marcus inspired his team to lead the company to great success in the digital media space by developing creative and winning selling strategies. Marcus is a former U.S. Naval Submarine Officer and qualified nuclear engineer.
Marcus is a Stevie Award winner and a regular speaker at industry events like ANA, Advertising Week, J.D. Power Automotive Roundtable, and Internet Week.
Marcus graduated from the United States Naval Academy with Merit, and currently resides with his wife and three sons in Annapolis, Maryland.
Find Marcus on Twitter @startzel.
Senior Analyst, Opus Research’s Internet2Go
Greg Sterling is senior analyst for Opus Research’s Internet2Go program, tracking the evolution of the mobile media and advertising. Sterling is also a contributing editor for Search Engine Land and Marketing Land, leading technology blogs.
He previously ran BIA/Kelsey’s Interactive Local Media program from 2001 to 2006. Before ILM Sterling was a producer at TechTV. Prior to TechTV, Sterling was a founding editor at AllBusiness.com. And before all of that he was a practicing attorney in Los Angeles and San Francisco.
Sterling is frequently quoted in leading US publications regarding the search, local and mobile markets.
SVP, Global Strategic Partnerships &
Development Sesame Workshop
Anita Stewart is Senior Vice President of Global Strategic Partnerships and Development for the nonprofit educational organization Sesame Workshop. Stewart oversees the department’s comprehensive efforts to secure funding from corporations, foundations, and government sources for national and international education programs serving young children. Stewart’s group is responsible for developing private/public strategic partnerships for the Workshop’s signature children’s series, Sesame Street in the U.S., and international co-productions such as Plaza Sesamo in Mexico and South America, Vila Sesamo in Brazil, Takalani Sesame in South Africa, Galli Galli Sim Sim in India and Zhima Jie in China. She also oversees partnership opportunities for cause related outreach and interactive projects including Healthy Habits for Life, Sesame’s STEM initiative and a new global health initiative. Stewart focuses on creating programs that strategically align a partner’s overall goals and objectives with Sesame Workshop’s mission, both domestically and globally.
She also concentrates on developing innovative new multimedia, multinational partnerships that harness the power of all media, including mobile and digital platforms, to deliver critical educational messaging to children and families around the world, particularly the underserved. Some of the many partnerships have included: United Healthcare, PNC Bank, Merck Foundation, Earth’s Best, MetLife Foundation, USAID, Qualcomm, Susan & Michael Dell Foundation, Open Society Institute, and the U.S. Department of Defense, to name a few.
Previously, Stewart worked at PBS as National Marketing and Sales Director of the Sponsorship Group. Prior to that, she served at MobileComm Inc. as Vice President, Corporate and Marketing Communications. She has also held positions at Texaco, as Global Director, Advertising and Sales Promotion, and at N.W. Ayer & Partners as Senior Vice President.
Stewart is on the board of the IAA and is a member of Women in Communications, ANA, Cause Marketing Forum, Conference Board, and Council of the Americas.
Founder & CEO, Tapad
Tapad CEO and Founder Are Traasdahl has more than 15 years’ experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, Ad Age and other major news outlets. He was recently named one of Business Insider’s “Most Important People in Mobile Advertising: 2013.” Traasdahl also currently holds several board positions and heads Spring Capital, an investment holding company. Prior to Tapad, he founded Thumbplay, a mobile entertainment service that he grew to more than $100 MM in revenues in less than 3 years before he exited the company (the company, later acquired by Clear Channel, is now called iHeartRadio). He was previously a senior executive with Telenor Group, an international provider of telecom, data and media communications services.
SVP Global Managing Director,
Mobility Practice, Starcom MediaVest
Derek leads the mobile practice at Starcom MediaVest Group globally and is the agency’s visionary leader in all matters mobile. Derek is responsible for the advancement of mobile capabilities, operationalizing mobile strategy, product development, partnerships, and new business development. Derek played an integral role in shifting the mobile paradigm from evangelism to action in 2012 and increased mobile campaigns, learning(s), and impact exponentially across SMG. Derek routinely advises clients on “what’s next” in mobile media and works with a myriad of start-ups and technology developers to create innovative 1st to market opportunities. Derek’s tangible and scalable work has resulted in the development of global partnerships, joint business plans, mobile activation framework and SMG’s executive client summit featuring the convergence of social, local, and mobile.
Prior to joining SMG in 2011 Derek advanced his career at Motorola, Apple, and Unilever where he took advantage of many cross-functional rotations. Derek earned his MBA from the University of Notre Dame and holds both an MA and BS in communications.
Chief Innovation Officer, GroupM
As Chief Innovation Officer for GroupM, Cary is responsible for leading the company’s efforts in the in the identification, evaluation and development of new and emerging digital platform technologies.
Appointed in January 2013, Cary works with all of GroupM’s media agencies, helping them to engage with established players and identify new game changers that will best enable them to powerfully employ “tech stack” digital tools such as search, social, and mobile in the development of marketing strategies for clients.
Cary came to GroupM from its GroupM Next where she served as Chief Innovation Officer and in her new role she continues to partner with the unit on identification of first-look technology initiatives and experiences for agency partners and clients. Previously, Cary worked as the North American Leader of Digital Media Operations for Mindshare, ensuring that the GroupM agency’s clients received best-in-class digital thinking and execution. In that role she was responsible for evaluating and providing strategy and vision for the integration of people, process, systems, media opportunities and technologies in the agency’s digital initiatives for clients.
Earlier in her career, Cary worked on macro digital strategies for Unilever North America, and from 2007-2010 she was the Leader of Digital Media Operations for Team Detroit where she led a team of digital media strategists who developed and implemented digital media strategies for Ford Motor Co.
Cary also was the Director of Search for PHDiQ, the centralized digital buying group for media agency PHD, where she led search buying and planning synergy within PHDiQ’s integrated media buying and planning model. Her clients included Daimler/Chrysler, Charles Schwab, Discovery Media Networks and HBO.
Cary’s early career included 10 years at Entertainment Publications, an InterActiveCorp (IAC) company, where she worked in client management and database marketing while honing her skills in multi-platform communication disciplines such as email, direct mail, print, search and internet marketing.
She received a BA degree in Western European Studies from the University of Michigan and her MBA from Wayne State University.
Manager, Global Brand Activation, Nestlé S.A.
Anthony is the Manager, Global Brand Activation and Global Lead for mobile marketing with Wyeth Nutrition, which is a part of Nestlé S.A. In Pfizer Nutrition / Wyeth Nutrition, Anthony pioneered the use of interactive marketing materials on the iPad by the global field force organization to healthcare professionals – one of the first global rollouts of its kind in the Pharmaceutical and Nutrition industries. Currently, Anthony is overseeing mobile web optimization and consumer app projects worldwide.
Anthony Toguchi has more than 13 years of successful diverse management experience spanning the technology, healthcare, and sports industries. Early in his career, Anthony was the founder of Tsource, Inc., an Internet medical transcription start-up company which catered to award-winning and well-respected doctors throughout the US. At Ricoh, Anthony led new product launches including mobile business solutions and integration to app enabled devices. He has global expertise in developing native app and mobile web solutions for Smartphones and Tablets. In his career, Anthony launched mobile solutions in over 30 countries, including established and emerging markets.
Managing Director, Mobext
Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital. He has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His mobile experience covers both branding and direct response campaigns for clients within retail, CPG, automotive and travel & hospitality.
Prior to joining the Havas family, Phuc was a founding team member of MobileLime (now known as Modiv Media), one of the first U.S.-based companies to turn the mobile phone into a marketing, loyalty and payment device. There he played a vital role in developing the company sales and marketing strategy, formulating and executing on all facets of merchant and consumer acquisition from pilot to national launch. As a result of his leadership in part, MobileLime was able to secure financing rounds from leading venture capitalists. Prior to his current role, Phuc was responsible for driving growth and new business projects at Media Contacts. During his tenure in this position, Media Contacts experienced more than double digit growth in revenue (organic and new business), billings and staff. He also has several years of experience growing companies and is a proven entrepreneur in leading organizations from idea generation to national expansion.
Phuc received an MBA from Babson College, and a BS from Bentley College.
SVP, Creative Technology Director, Deutsch LA
Nick Velloff, Senior Vice President, Creative Technology Director, Deutsch LA – leads digital technology for Deutsch’s largest digital client, Volkswagon. Nick oversees technology teams that range from integrated campaign work, to global platform initiatives. He has been involved in leading technology efforts for agencies and startups in excess of 15 years.
Previously Nick has overseen development efforts for clients such as Lexus, ESPN, HP, Vitaminwater, Sony, AOL, Coke, Warner Brothers, Nintendo, Travelers and XBox. His roles include pitching, planning and strategy, team creation and mentoring, as well as oversight of multi-client development efforts. He collaborates with executive level account, creative and production colleagues to help craft the agency digital offering.
Previously Nick served as Director of Creative Development for AKQA. In this role he oversaw the execution of custom experiences for clients including ESPN, Vitaminwater and AOL. Alongside his agency work, he has served as CTO/Founder for several startups, ranging in focus from the creation of a custom e-commerce platform to a mobile, collaborative based social application.
Nick graduated at the University of South Carolina with a BA in Interdisciplinary Studies concentrating in Computer Science and Media Arts. His hobbies include scuba diving, experimental programming and travel.
Manager, Mobile Marketing, IHG
Lisa West is Manager, Mobile Marketing for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world’s largest and most global hotel company. In her role, Mrs. West has responsibility for mobile marketing strategy programs including owned and paid mobile media across all 11 IHG hotel brands and the IHG Rewards Club loyalty program. Prior to joining IHG in 2011, Lisa spent more than 15 years in the mobile space. Such companies included Air2Web, the first SMS platform, Microsoft where she launched the very first tablet, Cingular Wireless (AT&T) focused on the GoPhone acquisition and Hispanic Marketing, and most recently at GSMA where she was responsible for the association’s Mobile Innovation Marketplace initiative on the cusp of iPhone’s launch, this initiative brought together VCs, Mobile Developers, and the Carriers and the coordination within Mobile World Congress and Mobile Asia Congress.
Mrs. West holds 2 Bachelor’s degrees, English and Business Communications, from the University of Kansas and currently resides in Atlanta with her husband and 2 children.
Chief Digital Officer, Horizon Media
Donnie envisions “what’s next” in a dynamic digital world, and then brings to fruition creative, customized solutions for Horizon’s clients. He leads a rapidly expanding team of 115 strategists, with established capabilities in both the New York and Los Angeles offices.
With the mindset that Digital is not a media channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary tools to gain a clear understanding of the connected consumer of today. In addition to overseeing Horizon’s entertainment, financial service, retail, and CPG digital strategy, he is helping to deliver media innovation, engagement and sales across all digital platforms. Horizon’s composition of clients includes GEICO, Capital One, History, Crown Imports and Jack In The Box, to name a few.
Donnie has been instrumental in the development of additional digital services at Horizon including social marketing, a full service mobile suite, and a creative media and content development practice. Under his leadership, the digital group has quadrupled in size and has expanded capabilities in the New York and Los Angeles offices.
Prior to Horizon, Donnie worked at Ignited Minds and Carat Fusion on Hyundai, Kia, and Activision.
Donnie graduated from the University of Wisconsin in 2000, is a rabid Badger football fan, and still concludes approximately 25% of his emails with the signature “On Wisconsin./p>
Chief Digital Officer, OMD
Ben runs OMD’s digital practice in the US, spanning 250+ employees over more than 150 clients. As Chief Digital Officer, Ben has led OMD’s “Digital@the Core” efforts, whereby strategy and investment teams are infused with digital data, process and experience. Ben joined OMD in 2011 after eight years at IPG, having built digital and integrated practices at both media-only (Initiative) and full-service agencies (The Martin Agency). Ben is a member of the 4A’s Digital Marketing Committee where he helped architect the AAAA/IAB Terms & Conditions. In his free time, Ben is a mentor with StreetSquash, where he combines his love of playing squash and helping kids, including his own two-year-old budding media planner.
Managing Director of Digital, PHD
Michael Winter is Managing Director of Digital Strategy, US, for PHD. Michael is in charge of driving innovation and integration throughout the agency with a particular focus on understanding and leveraging the increasing overlap and interrelation of each consumer touch point throughout the ecosystem.
Michael brings 17 years of media and marketing experience beginning his career as a broadcast buyer and making the move to digital in ’95. He has worked on some of the top brands in the world from Apple to Volkswagen, Procter & Gamble to Nestlé, American Express to British Airways. He has worked at some of the leading agencies (Grey, Digitas, SiteSpecific), made the move to the client-side at a tech startup and has done some consulting. In everything he has done he has always brought a passion for innovation, a curiosity toward understanding the consumer and constantly seeking opportunities to shape ‘what is digital’ through insights and ideas.
Associate Director, Mobility, Initiative-NY
Dan Wittmers is the Associate Director, Mobility for Initiative-NY, overseeing mobile strategy for top-tier brands that include: MillerCoors, Hasbro, Arby’s and USAA. In 2012, he founded the Mobile Leaders Alliance, an organization dedicated to the continued education and socialization of mobile professionals, and served as a mobile strategist for Airpush, the second largest Android mobile ad network behind Google.
Prior to these roles, Wittmers held the position of Director of Sales for three separate companies. The first of which, MoVoxx, was a startup mobile ad network supporting SMS content and mobile display. During his employment, Wittmers helped increase YOY sales, extend brand awareness nationally and launched numerous innovative media and messaging campaigns.
MoVoxx was acquired in late 2010 by Adenyo, a mobile software provider based out of Toronto. Helping to educate his new company on the media business, Dan received training in messaging, development, LBS, SaaS tools and predictive analytics. In 2011 Adenyo was acquired by Motricity (NASDAQ: MOTR) for just over $100 million.
During his mobile tenure, Wittmers has had the opportunity to work with other major brands such as: Kroger, Subway, Paramount, Fox Home Entertainment, ABC and Mike’s Hard Lemonade.
SVP New Business Development &
Nikao Yang is Senior Vice President of New Business Development and Marketing at AdColony, where he leads all aspects of global marketing, sales and corporate strategy. He additionally forms and manages relationships with key media and agency partners to support business and corporate development goals. Shortly after the company was founded, Mr. Yang was the first business executive hired, responsible for establishing and growing business development, marketing, publishing, advertising sales and operations. Prior to joining AdColony, Mr. Yang served in key marketing and strategy functions at Toyota Motor Sales, USA, playing a leading role in the launch of the first-ever Toyota Rewards Visa Card and acclaimed marketing initiatives for the Scion brand. Before joining Toyota, Mr. Yang served as an investment banker in the Media and Entertainment Industries Group for SG Cowen.
Mr. Yang holds an MBA from the UCLA Anderson School of Management and a BA in Economics with Honors from the University of California, Los Angeles.
SVP R+D, New York Times
Michael Zimbalist founded The New York Times Company’s R&D group upon joining the Company in 2006 and in 2012 established its New Ventures group to commercialize inventions from R&D. Mr. Zimbalist has also held several operational roles within the Times Company. From 2006 through 2008 he led Boston.com, a regional portal with more than five million monthly users; and from 2009 to 2011 he led UCompareHealthCare, a subsidiary of the Times Company that was sold to MDx Medical in 2011. Mr. Zimbalist is also involved in the Company’s investment activities. He occupies the Company’s observer seat on the board of Betaworks and served in a similar capacity on the board of Brightcove, Inc. In 2012 he was named a Media Maven by Advertising Age.
Previously Mr. Zimbalist co-founded the Online Publishers Association (OPA) and served as its president from 2001 to 2006. Before that he held a variety of senior management positions in digital media at ePod Corporation, E.W. Scripps and ABC Television. He was also a writer/producer at Walt Disney Imagineering. Mr. Zimbalist received a B.A. degree in chemistry and philosophy from Brown University. You can follow him at @zimbalist.
Mobile Media Summit 2013, New York, NY
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