MobileBeat 2013, San Francisco

MobileBeat 2013 is VentureBeat’s sixth annual flagship conference on the future of mobile.

Last year mobile design emerged as a key differentiator, but consumers continue to incorporate phones and tablets into their lives ever more deeply.

This year we’re gathering the industry’s brightest minds who are looking beyond design to implement a fully integrated Mobile Experience.

Who is claiming the eyeballs and wallets by providing the best Mobile Experience, and what steps are they taking? How are the top brands in the world keeping up with this shift and who are they working with? Which upcoming releases and trends will help you make your design even sleeker, your technology stacks even faster, and your revenue streams even safer?

Program themes:

Brands and agencies: Mobile advertising hell — or heaven

Mobile advertising was a black hole of despair for anyone trying to make money from it — until this year. We’ll be looking at the impending multibillion dollar advertising spend on mobile. Heavyweights like Lucas Entertainment and Oreo demonstrated a keen mobile dominance in 2012. Hear who will master the shift from one-time campaigns to long-term customer engagement in 2013 and beyond.

IT: Consumerization of the enterprise

No longer can enterprise companies rely on phrases like “enterprise grade,” “5 9s,” (99.999 percent uptime) and “security” to excuse a poor blend of design and technology. You need security, scalability, and rock-solid reliability alongside intuitive human design. We will explore how you can blend all these concepts to build killer enterprise products.

Infrastructure/Cloud: Scale is beautiful, but implementation is key

Networks and cloud systems aren’t just a back-end concern: You must set them up to follow strong design ethics too. They need to enhance, not detract, from the end-user experience. We will explore principles to help you avoid inevitable system failure, risky slowdowns, and end-user backlash.

Mobile money: More money, more problems

Banks, businesses, and Bitcoin operators are finally pushing mobile to become a financial tool, not just for advertising and social networking, but for doing actual transactions. How do traditional and more specialized institutions maintain or gain relevance with today’s always-connected, incredibly demanding end-users and enterprises? Learn what the top players are betting on in the next few years, and see how it can affect your business.

Commerce: Mobile experience determines whether you live or die

For big retailers, neglecting an integrated strategy for mobile encourages “showrooming” — when shoppers scope out products in physical stores but end up buying online. Whether you’re an online or offline retailer, you need to learn to reduce friction, collect meaningful data, empower sales, and increase customer loyalty. Mobile devices will not replace stores just yet, but they’re influencing what consumer expect: deals, service, and trust at the speed of LTE.

Wearables by design: Welcome to the post-smartphone era

How will end-users communicate, consume content, and work in the next few years? Voice commands, hand gestures, and data-collecting wearable devices will all contribute to a ubiquitous network around us.

Mobile gaming gets serious

Mobile game studios are no longer a sideshow: They now engage players by the tens of millions, dominate the top of the charts, and know how to get their ad spend back — be it by catering to whales (big spenders) or balancing freemium offerings with in-app content sales. Gaming is ahead of the curve on mobile monetization; it sets the example all mobile businesses should follow.

Mobile development tools

In the past few years, a whole industry has cropped up to support new generations of mobile developers. Increasingly, tension has built up between the demands of native platforms and the potential of the mobile web. But better tools are needed to bring the promise of the web and true platform agnosticism to fruition. Reporting, debugging, porting and other concerns dominate mobile developers’ attention. This track will explore the tools on which the mobile world is built.

Digital lifestyle: Curating context in a connected world

No matter the business you’re in, context is a critical part of whether you’re successful with your customers. If you are to remain on the cutting edge, you need to know the “who, what, where, when, and why” of your customer interactions. Find out how to maintain that edge from our experts onstage.